PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT 2.1 Preface 2.2 Preface 2.3 Currency conversion rates for US$ PART 03: MARKET LANDSCAPE Market ecosystem Market characteristics Market segmentation analysis PART 04: MARKET SIZING Market definition Market sizing 2018 Market size and forecast 2018-2023 PART 05: FIVE FORCES ANALYSIS Bargaining power of buyers Bargaining power of suppliers Threat of new entrants Threat of substitutes Threat of rivalry Market condition PART 06: MARKET SEGMENTATION BY PRODUCT Market segmentation by product Comparison by product Liquid toilet cleaners - Market size and forecast 2018-2023 Toilet rim blocks - Market size and forecast 2018-2023 Others - Market size and forecast 2018-2023 Market opportunity by product PART 07: CUSTOMER LANDSCAPE PART 08: GEOGRAPHIC LANDSCAPE Geographic segmentation Geographic comparison APAC - Market size and forecast 2018-2023 Europe - Market size and forecast 2018-2023 North America - Market size and forecast 2018-2023 South America - Market size and forecast 2018-2023 MEA - Market size and forecast 2018-2023 Key leading countries Market opportunity PART 09: DECISION FRAMEWORK PART 10: DRIVERS AND CHALLENGES Market drivers Market challenges PART 11: MARKET TRENDS Initiatives for expanding sanitation facilities Growing popularity of automatic toilet bowl cleaners Increase in number of start-ups focusing on convenient access to sanitation and restrooms PART 12: VENDOR LANDSCAPE Overview Landscape disruption Competitive scenario PART 13: VENDOR ANALYSIS Vendors covered Vendor classification Market positioning of vendors Henkel AG & Co. KGaA Kao Corp. Reckitt Benckiser Group Plc The Clorox Co. Unilever Plc PART 14: APPENDIX Research methodology List of abbreviations Definition of market positioning of vendors PART 15: EXPLORE TECHNAVIO   Exhibit 01: Global consumer staples market Exhibit 02: Segments of global consumer staples market Exhibit 03: Market characteristics Exhibit 04: Market segments Exhibit 05: Market definition - Inclusions and exclusions checklist Exhibit 06: Market size 2018 Exhibit 07: Global market: Size and forecast 2018-2023 ($ millions) Exhibit 08: Global market: Year-over-year growth 2019-2023 (%) Exhibit 09: Five forces analysis 2018 Exhibit 10: Five forces analysis 2023 Exhibit 11: Bargaining power of buyers Exhibit 12: Bargaining power of suppliers Exhibit 13: Threat of new entrants Exhibit 14: Threat of substitutes Exhibit 15: Threat of rivalry Exhibit 16: Market condition - Five forces 2018 Exhibit 17: Product - Market share 2018-2023 (%) Exhibit 18: Comparison by product Exhibit 19: Liquid toilet cleaners - Market size and forecast 2018-2023 ($ millions) Exhibit 20: Liquid toilet cleaners - Year-over-year growth 2019-2023 (%) Exhibit 21: Toilet rim blocks - Market size and forecast 2018-2023 ($ millions) Exhibit 22: Toilet rim blocks - Year-over-year growth 2019-2023 (%) Exhibit 23: Others - Market size and forecast 2018-2023 ($ millions) Exhibit 24: Others - Year-over-year growth 2019-2023 (%) Exhibit 25: Market opportunity by product Exhibit 26: Customer landscape Exhibit 27: Market share by geography 2018-2023 (%) Exhibit 28: Geographic comparison Exhibit 29: APAC - Market size and forecast 2018-2023 ($ millions) Exhibit 30: APAC - Year-over-year growth 2019-2023 (%) Exhibit 31: Europe - Market size and forecast 2018-2023 ($ millions) Exhibit 32: Europe - Year-over-year growth 2019-2023 (%) Exhibit 33: North America - Market size and forecast 2018-2023 ($ millions) Exhibit 34: North America - Year-over-year growth 2019-2023 (%) Exhibit 35: South America - Market size and forecast 2018-2023 ($ millions) Exhibit 36: South America - Year-over-year growth 2019-2023 (%) Exhibit 37: MEA - Market size and forecast 2018-2023 ($ millions) Exhibit 38: MEA - Year-over-year growth 2019-2023 (%) Exhibit 39: Key leading countries Exhibit 40: Market opportunity Exhibit 41: Impact of drivers and challenges Exhibit 42: Vendor landscape Exhibit 43: Landscape disruption Exhibit 44: Vendors covered Exhibit 45: Vendor classification Exhibit 46: Market positioning of vendors Exhibit 47: Henkel AG & Co. KGaA - Vendor overview Exhibit 48: Henkel AG & Co. KGaA - Business segments Exhibit 49: Henkel AG & Co. KGaA - Organizational developments Exhibit 50: Henkel AG & Co. KGaA - Geographic focus Exhibit 51: Henkel AG & Co. KGaA - Segment focus Exhibit 52: Henkel AG & Co. KGaA - Key offerings Exhibit 53: Kao Corp. - Vendor overview Exhibit 54: Kao Corp. - Business segments Exhibit 55: Kao Corp. - Organizational developments Exhibit 56: Kao Corp. - Geographic focus Exhibit 57: Kao Corp. - Segment focus Exhibit 58: Kao Corp. - Key offerings Exhibit 59: Reckitt Benckiser Group Plc - Vendor overview Exhibit 60: Reckitt Benckiser Group Plc - Business segments Exhibit 61: Reckitt Benckiser Group Plc - Organizational developments Exhibit 62: Reckitt Benckiser Group Plc - Geographic focus Exhibit 63: Reckitt Benckiser Group Plc - Segment focus Exhibit 64: Reckitt Benckiser Group Plc - Key offerings Exhibit 65: The Clorox Co. - Vendor overview Exhibit 66: The Clorox Co. - Business segments Exhibit 67: The Clorox Co. - Organizational developments Exhibit 68: The Clorox Co. - Geographic focus Exhibit 69: The Clorox Co. - Segment focus Exhibit 70: The Clorox Co. - Key offerings Exhibit 71: Unilever Plc - Vendor overview Exhibit 72: Unilever Plc - Business segments Exhibit 73: Unilever Plc - Organizational developments Exhibit 74: Unilever Plc - Geographic focus Exhibit 75: Unilever Plc - Segment focus Exhibit 76: Unilever Plc - Key offerings Exhibit 77: Validation techniques employed for market sizing Exhibit 78: Definition of market positioning of vendors

Henkel AG & Co. KGaA Kao Corp. Reckitt Benckiser Group Plc The Clorox Co. Unilever Plc