Table of Contents 1 Toys Market Overview 1.1 Product Overview and Scope of Toys 1.2 Toys Segment by Type 1.2.1 Global Toys Production and CAGR (%) Comparison by Type (2014-2026) 1.2.2 The Market Profile of Plush toys 1.2.3 The Market Profile of Infant/pre-school toys 1.2.4 The Market Profile of Activity toys 1.2.5 The Market Profile of Dolls 1.2.6 The Market Profile of Games and puzzles 1.2.7 The Market Profile of Ride-on 1.2.8 The Market Profile of Others 1.3 Global Toys Segment by Application 1.3.1 Toys Consumption (Sales) Comparison by Application (2014-2026) 1.3.2 The Market Profile of Specialty Stores 1.3.3 The Market Profile of Supermarkets 1.3.4 The Market Profile of Department Stores 1.3.5 The Market Profile of Online Retailers 1.4 Global Toys Market by Region (2014-2026) 1.4.1 Global Toys Market Size (Value) and CAGR (%) Comparison by Region (2014-2026) 1.4.2 United States Toys Market Status and Prospect (2014-2026) 1.4.3 Europe Toys Market Status and Prospect (2014-2026) 1.4.3.1 Germany Toys Market Status and Prospect (2014-2026) 1.4.3.2 UK Toys Market Status and Prospect (2014-2026) 1.4.3.3 France Toys Market Status and Prospect (2014-2026) 1.4.3.4 Italy Toys Market Status and Prospect (2014-2026) 1.4.3.5 Spain Toys Market Status and Prospect (2014-2026) 1.4.3.6 Russia Toys Market Status and Prospect (2014-2026) 1.4.3.7 Poland Toys Market Status and Prospect (2014-2026) 1.4.4 China Toys Market Status and Prospect (2014-2026) 1.4.5 Japan Toys Market Status and Prospect (2014-2026) 1.4.6 India Toys Market Status and Prospect (2014-2026) 1.4.7 Southeast Asia Toys Market Status and Prospect (2014-2026) 1.4.7.1 Malaysia Toys Market Status and Prospect (2014-2026) 1.4.7.2 Singapore Toys Market Status and Prospect (2014-2026) 1.4.7.3 Philippines Toys Market Status and Prospect (2014-2026) 1.4.7.4 Indonesia Toys Market Status and Prospect (2014-2026) 1.4.7.5 Thailand Toys Market Status and Prospect (2014-2026) 1.4.7.6 Vietnam Toys Market Status and Prospect (2014-2026) 1.4.8 Central and South America Toys Market Status and Prospect (2014-2026) 1.4.8.1 Brazil Toys Market Status and Prospect (2014-2026) 1.4.8.2 Mexico Toys Market Status and Prospect (2014-2026) 1.4.8.3 Colombia Toys Market Status and Prospect (2014-2026) 1.4.9 Middle East and Africa Toys Market Status and Prospect (2014-2026) 1.4.9.1 Saudi Arabia Toys Market Status and Prospect (2014-2026) 1.4.9.2 United Arab Emirates Toys Market Status and Prospect (2014-2026) 1.4.9.3 Turkey Toys Market Status and Prospect (2014-2026) 1.4.9.4 Egypt Toys Market Status and Prospect (2014-2026) 1.4.9.5 South Africa Toys Market Status and Prospect (2014-2026) 1.4.9.6 Nigeria Toys Market Status and Prospect (2014-2026) 1.5 Global Market Size (Value) of Toys (2014-2026) 1.5.1 Global Toys Revenue Status and Outlook (2014-2026) 1.5.2 Global Toys Production Status and Outlook (2014-2026) 2 Global Toys Market Landscape by Player 2.1 Global Toys Production and Share by Player (2014-2019) 2.2 Global Toys Revenue and Market Share by Player (2014-2019) 2.3 Global Toys Average Price by Player (2014-2019) 2.4 Toys Manufacturing Base Distribution, Sales Area and Product Type by Player 2.5 Toys Market Competitive Situation and Trends 2.5.1 Toys Market Concentration Rate 2.5.2 Toys Market Share of Top 3 and Top 6 Players 2.5.3 Mergers & Acquisitions, Expansion 3 Players Profiles 3.1 Mattel 3.1.1 Mattel Basic Information, Manufacturing Base, Sales Area and Competitors 3.1.2 Toys Product Profiles, Application and Specification 3.1.3 Mattel Toys Market Performance (2014-2019) 3.1.4 Mattel Business Overview 3.2 Vivid Imaginations 3.2.1 Vivid Imaginations Basic Information, Manufacturing Base, Sales Area and Competitors 3.2.2 Toys Product Profiles, Application and Specification 3.2.3 Vivid Imaginations Toys Market Performance (2014-2019) 3.2.4 Vivid Imaginations Business Overview 3.3 ToyQuest 3.3.1 ToyQuest Basic Information, Manufacturing Base, Sales Area and Competitors 3.3.2 Toys Product Profiles, Application and Specification 3.3.3 ToyQuest Toys Market Performance (2014-2019) 3.3.4 ToyQuest Business Overview 3.4 LeapFrog Enterprises 3.4.1 LeapFrog Enterprises Basic Information, Manufacturing Base, Sales Area and Competitors 3.4.2 Toys Product Profiles, Application and Specification 3.4.3 LeapFrog Enterprises Toys Market Performance (2014-2019) 3.4.4 LeapFrog Enterprises Business Overview 3.5 Funtastic 3.5.1 Funtastic Basic Information, Manufacturing Base, Sales Area and Competitors 3.5.2 Toys Product Profiles, Application and Specification 3.5.3 Funtastic Toys Market Performance (2014-2019) 3.5.4 Funtastic Business Overview 3.6 TOMY 3.6.1 TOMY Basic Information, Manufacturing Base, Sales Area and Competitors 3.6.2 Toys Product Profiles, Application and Specification 3.6.3 TOMY Toys Market Performance (2014-2019) 3.6.4 TOMY Business Overview 3.7 Hasbro 3.7.1 Hasbro Basic Information, Manufacturing Base, Sales Area and Competitors 3.7.2 Toys Product Profiles, Application and Specification 3.7.3 Hasbro Toys Market Performance (2014-2019) 3.7.4 Hasbro Business Overview 3.8 JAKKS Pacific 3.8.1 JAKKS Pacific Basic Information, Manufacturing Base, Sales Area and Competitors 3.8.2 Toys Product Profiles, Application and Specification 3.8.3 JAKKS Pacific Toys Market Performance (2014-2019) 3.8.4 JAKKS Pacific Business Overview 3.9 Ravensburger 3.9.1 Ravensburger Basic Information, Manufacturing Base, Sales Area and Competitors 3.9.2 Toys Product Profiles, Application and Specification 3.9.3 Ravensburger Toys Market Performance (2014-2019) 3.9.4 Ravensburger Business Overview 3.10 Funko 3.10.1 Funko Basic Information, Manufacturing Base, Sales Area and Competitors 3.10.2 Toys Product Profiles, Application and Specification 3.10.3 Funko Toys Market Performance (2014-2019) 3.10.4 Funko Business Overview 3.11 The LEGO Group 3.11.1 The LEGO Group Basic Information, Manufacturing Base, Sales Area and Competitors 3.11.2 Toys Product Profiles, Application and Specification 3.11.3 The LEGO Group Toys Market Performance (2014-2019) 3.11.4 The LEGO Group Business Overview 3.12 MGA Entertainment 3.12.1 MGA Entertainment Basic Information, Manufacturing Base, Sales Area and Competitors 3.12.2 Toys Product Profiles, Application and Specification 3.12.3 MGA Entertainment Toys Market Performance (2014-2019) 3.12.4 MGA Entertainment Business Overview 3.13 Playmates Toys 3.13.1 Playmates Toys Basic Information, Manufacturing Base, Sales Area and Competitors 3.13.2 Toys Product Profiles, Application and Specification 3.13.3 Playmates Toys Toys Market Performance (2014-2019) 3.13.4 Playmates Toys Business Overview 3.14 Lansay 3.14.1 Lansay Basic Information, Manufacturing Base, Sales Area and Competitors 3.14.2 Toys Product Profiles, Application and Specification 3.14.3 Lansay Toys Market Performance (2014-2019) 3.14.4 Lansay Business Overview 4 Global Toys Production, Revenue (Value), Price Trend by Type 4.1 Global Toys Production and Market Share by Type (2014-2019) 4.2 Global Toys Revenue and Market Share by Type (2014-2019) 4.3 Global Toys Price by Type (2014-2019) 4.4 Global Toys Production Growth Rate by Type (2014-2019) 4.4.1 Global Toys Production Growth Rate of Plush toys (2014-2019) 4.4.2 Global Toys Production Growth Rate of Infant/pre-school toys (2014-2019) 4.4.3 Global Toys Production Growth Rate of Activity toys (2014-2019) 4.4.4 Global Toys Production Growth Rate of Dolls (2014-2019) 4.4.5 Global Toys Production Growth Rate of Games and puzzles (2014-2019) 4.4.6 Global Toys Production Growth Rate of Ride-on (2014-2019) 4.4.7 Global Toys Production Growth Rate of Others (2014-2019) 5 Global Toys Market Analysis by Application 5.1 Global Toys Consumption and Market Share by Application (2014-2019) 5.2 Global Toys Consumption Growth Rate by Application (2014-2019) 5.2.1 Global Toys Consumption Growth Rate of Specialty Stores (2014-2019) 5.2.2 Global Toys Consumption Growth Rate of Supermarkets (2014-2019) 5.2.3 Global Toys Consumption Growth Rate of Department Stores (2014-2019) 5.2.4 Global Toys Consumption Growth Rate of Online Retailers (2014-2019) 6 Global Toys Production, Consumption, Export, Import by Region (2014-2019) 6.1 Global Toys Consumption by Region (2014-2019) 6.2 United States Toys Production, Consumption, Export, Import (2014-2019) 6.3 Europe Toys Production, Consumption, Export, Import (2014-2019) 6.4 China Toys Production, Consumption, Export, Import (2014-2019) 6.5 Japan Toys Production, Consumption, Export, Import (2014-2019) 6.6 India Toys Production, Consumption, Export, Import (2014-2019) 6.7 Southeast Asia Toys Production, Consumption, Export, Import (2014-2019) 6.8 Central and South America Toys Production, Consumption, Export, Import (2014-2019) 6.9 Middle East and Africa Toys Production, Consumption, Export, Import (2014-2019) 7 Global Toys Production, Revenue (Value) by Region (2014-2019) 7.1 Global Toys Production and Market Share by Region (2014-2019) 7.2 Global Toys Revenue (Value) and Market Share by Region (2014-2019) 7.3 Global Toys Production, Revenue, Price and Gross Margin (2014-2019) 7.4 United States Toys Production, Revenue, Price and Gross Margin (2014-2019) 7.5 Europe Toys Production, Revenue, Price and Gross Margin (2014-2019) 7.6 China Toys Production, Revenue, Price and Gross Margin (2014-2019) 7.7 Japan Toys Production, Revenue, Price and Gross Margin (2014-2019) 7.8 India Toys Production, Revenue, Price and Gross Margin (2014-2019) 7.9 Southeast Asia Toys Production, Revenue, Price and Gross Margin (2014-2019) 7.10 Central and South America Toys Production, Revenue, Price and Gross Margin (2014-2019) 7.11 Middle East and Africa Toys Production, Revenue, Price and Gross Margin (2014-2019) 8 Toys Manufacturing Analysis 8.1 Toys Key Raw Materials Analysis 8.1.1 Key Raw Materials Introduction 8.1.2 Price Trend of Key Raw Materials 8.1.3 Key Suppliers of Raw Materials 8.1.4 Market Concentration Rate of Raw Materials 8.2 Manufacturing Cost Analysis 8.2.1 Labor Cost Analysis 8.2.2 Manufacturing Cost Structure Analysis 8.3 Manufacturing Process Analysis of Toys 9 Industrial Chain, Sourcing Strategy and Downstream Buyers 9.1 Toys Industrial Chain Analysis 9.2 Raw Materials Sources of Toys Major Players in 2018 9.3 Downstream Buyers 10 Market Dynamics 10.1 Drivers 10.2 Restraints 10.3 Opportunities 10.3.1 Advances in Innovation and Technology for Toys 10.3.2 Increased Demand in Emerging Markets 10.4 Challenges 10.4.1 The Performance of Alternative Product Type is Getting Better and Better 10.4.2 Price Variance Caused by Fluctuations in Raw Material Prices 10.5 Porter’s Five Forces Analysis 10.5.1 Threat of New Entrants 10.5.2 Threat of Substitutes 10.5.3 Bargaining Power of Suppliers 10.5.4 Bargaining Power of Buyers 10.5.5 Intensity of Competitive Rivalry 11 Global Toys Market Forecast (2019-2026) 11.1 Global Toys Production, Revenue Forecast (2019-2026) 11.1.1 Global Toys Production and Growth Rate Forecast (2019-2026) 11.1.2 Global Toys Revenue and Growth Rate Forecast (2019-2026) 11.1.3 Global Toys Price and Trend Forecast (2019-2026) 11.2 Global Toys Production, Consumption, Export and Import Forecast by Region (2019-2026) 11.2.1 United States Toys Production, Consumption, Export and Import Forecast (2019-2026) 11.2.2 Europe Toys Production, Consumption, Export and Import Forecast (2019-2026) 11.2.3 China Toys Production, Consumption, Export and Import Forecast (2019-2026) 11.2.4 Japan Toys Production, Consumption, Export and Import Forecast (2019-2026) 11.2.5 India Toys Production, Consumption, Export and Import Forecast (2019-2026) 11.2.6 Southeast Asia Toys Production, Consumption, Export and Import Forecast (2019-2026) 11.2.7 Central and South America Toys Production, Consumption, Export and Import Forecast (2019-2026) 11.2.8 Middle East and Africa Toys Production, Consumption, Export and Import Forecast (2019-2026) 11.3 Global Toys Production, Revenue and Price Forecast by Type (2019-2026) 11.4 Global Toys Consumption Forecast by Application (2019-2026) 12 Research Findings and Conclusion 13 Appendix 13.1 Methodology 13.2 Research Data Source

List of Tables and Figures Figure Toys Product Picture Table Global Toys Production and CAGR (%) Comparison by Type Table Profile of Plush toys Table Profile of Infant/pre-school toys Table Profile of Activity toys Table Profile of Dolls Table Profile of Games and puzzles Table Profile of Ride-on Table Profile of Others Table Toys Consumption (Sales) Comparison by Application (2014-2026) Table Profile of Specialty Stores Table Profile of Supermarkets Table Profile of Department Stores Table Profile of Online Retailers Figure Global Toys Market Size (Value) and CAGR (%) (2014-2026) Figure United States Toys Revenue and Growth Rate (2014-2026) Figure Europe Toys Revenue and Growth Rate (2014-2026) Figure Germany Toys Revenue and Growth Rate (2014-2026) Figure UK Toys Revenue and Growth Rate (2014-2026) Figure France Toys Revenue and Growth Rate (2014-2026) Figure Italy Toys Revenue and Growth Rate (2014-2026) Figure Spain Toys Revenue and Growth Rate (2014-2026) Figure Russia Toys Revenue and Growth Rate (2014-2026) Figure Poland Toys Revenue and Growth Rate (2014-2026) Figure China Toys Revenue and Growth Rate (2014-2026) Figure Japan Toys Revenue and Growth Rate (2014-2026) Figure India Toys Revenue and Growth Rate (2014-2026) Figure Southeast Asia Toys Revenue and Growth Rate (2014-2026) Figure Malaysia Toys Revenue and Growth Rate (2014-2026) Figure Singapore Toys Revenue and Growth Rate (2014-2026) Figure Philippines Toys Revenue and Growth Rate (2014-2026) Figure Indonesia Toys Revenue and Growth Rate (2014-2026) Figure Thailand Toys Revenue and Growth Rate (2014-2026) Figure Vietnam Toys Revenue and Growth Rate (2014-2026) Figure Central and South America Toys Revenue and Growth Rate (2014-2026) Figure Brazil Toys Revenue and Growth Rate (2014-2026) Figure Mexico Toys Revenue and Growth Rate (2014-2026) Figure Colombia Toys Revenue and Growth Rate (2014-2026) Figure Middle East and Africa Toys Revenue and Growth Rate (2014-2026) Figure Saudi Arabia Toys Revenue and Growth Rate (2014-2026) Figure United Arab Emirates Toys Revenue and Growth Rate (2014-2026) Figure Turkey Toys Revenue and Growth Rate (2014-2026) Figure Egypt Toys Revenue and Growth Rate (2014-2026) Figure South Africa Toys Revenue and Growth Rate (2014-2026) Figure Nigeria Toys Revenue and Growth Rate (2014-2026) Figure Global Toys Production Status and Outlook (2014-2026) Table Global Toys Production by Player (2014-2019) Table Global Toys Production Share by Player (2014-2019) Figure Global Toys Production Share by Player in 2018 Table Toys Revenue by Player (2014-2019) Table Toys Revenue Market Share by Player (2014-2019) Table Toys Price by Player (2014-2019) Table Toys Manufacturing Base Distribution and Sales Area by Player Table Toys Product Type by Player Table Mergers & Acquisitions, Expansion Plans Table Mattel Profile Table Mattel Toys Production, Revenue, Price and Gross Margin (2014-2019) Table Vivid Imaginations Profile Table Vivid Imaginations Toys Production, Revenue, Price and Gross Margin (2014-2019) Table ToyQuest Profile Table ToyQuest Toys Production, Revenue, Price and Gross Margin (2014-2019) Table LeapFrog Enterprises Profile Table LeapFrog Enterprises Toys Production, Revenue, Price and Gross Margin (2014-2019) Table Funtastic Profile Table Funtastic Toys Production, Revenue, Price and Gross Margin (2014-2019) Table TOMY Profile Table TOMY Toys Production, Revenue, Price and Gross Margin (2014-2019) Table Hasbro Profile Table Hasbro Toys Production, Revenue, Price and Gross Margin (2014-2019) Table JAKKS Pacific Profile Table JAKKS Pacific Toys Production, Revenue, Price and Gross Margin (2014-2019) Table Ravensburger Profile Table Ravensburger Toys Production, Revenue, Price and Gross Margin (2014-2019) Table Funko Profile Table Funko Toys Production, Revenue, Price and Gross Margin (2014-2019) Table The LEGO Group Profile Table The LEGO Group Toys Production, Revenue, Price and Gross Margin (2014-2019) Table MGA Entertainment Profile Table MGA Entertainment Toys Production, Revenue, Price and Gross Margin (2014-2019) Table Playmates Toys Profile Table Playmates Toys Toys Production, Revenue, Price and Gross Margin (2014-2019) Table Lansay Profile Table Lansay Toys Production, Revenue, Price and Gross Margin (2014-2019) Table Global Toys Production by Type (2014-2019) Table Global Toys Production Market Share by Type (2014-2019) Figure Global Toys Production Market Share by Type in 2018 Table Global Toys Revenue by Type (2014-2019) Table Global Toys Revenue Market Share by Type (2014-2019) Figure Global Toys Revenue Market Share by Type in 2018 Table Toys Price by Type (2014-2019) Figure Global Toys Production Growth Rate of Plush toys (2014-2019) Figure Global Toys Production Growth Rate of Infant/pre-school toys (2014-2019) Figure Global Toys Production Growth Rate of Activity toys (2014-2019) Figure Global Toys Production Growth Rate of Dolls (2014-2019) Figure Global Toys Production Growth Rate of Games and puzzles (2014-2019) Figure Global Toys Production Growth Rate of Ride-on (2014-2019) Figure Global Toys Production Growth Rate of Others (2014-2019) Table Global Toys Consumption by Application (2014-2019) Table Global Toys Consumption Market Share by Application (2014-2019) Table Global Toys Consumption of Specialty Stores (2014-2019) Table Global Toys Consumption of Supermarkets (2014-2019) Table Global Toys Consumption of Department Stores (2014-2019) Table Global Toys Consumption of Online Retailers (2014-2019) Table Global Toys Consumption by Region (2014-2019) Table Global Toys Consumption Market Share by Region (2014-2019) Table United States Toys Production, Consumption, Export, Import (2014-2019) Table Europe Toys Production, Consumption, Export, Import (2014-2019) Table China Toys Production, Consumption, Export, Import (2014-2019) Table Japan Toys Production, Consumption, Export, Import (2014-2019) Table India Toys Production, Consumption, Export, Import (2014-2019) Table Southeast Asia Toys Production, Consumption, Export, Import (2014-2019) Table Central and South America Toys Production, Consumption, Export, Import (2014-2019) Table Middle East and Africa Toys Production, Consumption, Export, Import (2014-2019) Table Global Toys Production by Region (2014-2019) Table Global Toys Production Market Share by Region (2014-2019) Figure Global Toys Production Market Share by Region (2014-2019) Figure Global Toys Production Market Share by Region in 2018 Table Global Toys Revenue by Region (2014-2019) Table Global Toys Revenue Market Share by Region (2014-2019) Figure Global Toys Revenue Market Share by Region (2014-2019) Figure Global Toys Revenue Market Share by Region in 2018 Table Global Toys Production, Revenue, Price and Gross Margin (2014-2019) Table United States Toys Production, Revenue, Price and Gross Margin (2014-2019) Table Europe Toys Production, Revenue, Price and Gross Margin (2014-2019) Table China Toys Production, Revenue, Price and Gross Margin (2014-2019) Table Japan Toys Production, Revenue, Price and Gross Margin (2014-2019) Table India Toys Production, Revenue, Price and Gross Margin (2014-2019) Table Southeast Asia Toys Production, Revenue, Price and Gross Margin (2014-2019) Table Central and South America Toys Production, Revenue, Price and Gross Margin (2014-2019) Table Middle East and Africa Toys Production, Revenue, Price and Gross Margin (2014-2019) Table Key Raw Materials Introduction of Toys Figure Price Trend of Key Raw Materials Table Key Suppliers of Raw Materials Figure Market Concentration Rate of Raw Materials Figure Manufacturing Cost Structure Analysis Figure Manufacturing Process Analysis of Toys Figure Toys Industrial Chain Analysis Table Raw Materials Sources of Toys Major Players in 2018 Table Downstream Buyers Figure Global Toys Production and Growth Rate Forecast (2019-2026) Figure Global Toys Revenue and Growth Rate Forecast (2019-2026) Figure Global Toys Price and Trend Forecast (2019-2026) Table United States Toys Production, Consumption, Export and Import Forecast (2019-2026) Table Europe Toys Production, Consumption, Export and Import Forecast (2019-2026) Table China Toys Production, Consumption, Export and Import Forecast (2019-2026) Table Japan Toys Production, Consumption, Export and Import Forecast (2019-2026) Table India Toys Production, Consumption, Export and Import Forecast (2019-2026) Table Southeast Asia Toys Production, Consumption, Export and Import Forecast (2019-2026) Table Southeast Asia Toys Production, Consumption, Export and Import Forecast (2019-2026) Table Middle East and Africa Toys Production, Consumption, Export and Import Forecast (2019-2026) Table Global Toys Market Production Forecast, by Type Table Global Toys Production Volume Market Share Forecast, by Type Table Global Toys Market Revenue Forecast, by Type Table Global Toys Revenue Market Share Forecast, by Type Table Global Toys Price Forecast, by Type Table Global Toys Market Production Forecast, by Application Table Global Toys Production Volume Market Share Forecast, by Application Table Global Toys Market Revenue Forecast, by Application Table Global Toys Revenue Market Share Forecast, by Application Table Global Toys Price Forecast, by Application