1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 4 MARKET DYNAMICS 4.1 Market Overview 4.2 Market Drivers 4.3 Market Restraints 4.4 Industry Attractiveness - Porter's Five Forces Analysis 4.4.1 Threat of New Entrants 4.4.2 Bargaining Power of Buyers/Consumers 4.4.3 Bargaining Power of Suppliers 4.4.4 Threat of Substitute Products 4.4.5 Intensity of Competitive Rivalry 5 MARKET SEGMENTATION 5.1 By Application Type 5.1.1 Leisure/Tourism 5.1.2 Business 5.2 By Booking Type 5.2.1 Offline Access 5.2.2 Online Access 5.3 By Vehicle Type 5.3.1 Passenger cars 5.3.2 Commercial Vehicles 5.4 By Rental Length Type 5.4.1 Short-term 5.4.2 Long-term 5.5 Geography 5.5.1 Europe 5.5.1.1 Germany 5.5.1.2 United Kingdom 5.5.1.3 France 5.5.1.4 Italy 5.5.1.5 Spain 5.5.1.6 Rest of Europe 6 COMPETITIVE LANDSCAPE 6.1 Vendor Market Share 6.2 Company Profiles 6.2.1 Advantage Rent-a-Car 6.2.2 Avis Budget Group 6.2.3 Enterprise Rent-a-Car 6.2.4 Europcar 6.2.5 Hertz 6.2.6 Inter-Rent 6.2.7 Peugeot Open-Europe 6.2.8 Sixt Group 6.2.9 Thrifty 7 MARKET OPPORTUNITIES AND FUTURE TRENDS 8 DISCLAIMER

- Advantage Rent-a-Car - Avis Budget Group - Enterprise Rent-a-Car - Europcar - Hertz - Inter-Rent - Peugeot Open-Europe - Sixt Group - Thrifty