PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT 2.1 Preface 2.2 Preface 2.3 Currency conversion rates for US$ PART 03: MARKET LANDSCAPE Market ecosystem Market characteristics Market segmentation analysis PART 04: MARKET SIZING Market definition Market sizing 2018 Market size and forecast 2018-2023 PART 05: FIVE FORCES ANALYSIS Bargaining power of buyers Bargaining power of suppliers Threat of new entrants Threat of substitutes Threat of rivalry Market condition PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL Market segmentation by distribution channel Comparison by distribution channel Offline - Market size and forecast 2018-2023 Online - Market size and forecast 2018-2023 Market opportunity by distribution channel PART 07: CUSTOMER LANDSCAPE PART 08: GEOGRAPHIC LANDSCAPE Geographic segmentation Geographic comparison APAC - Market size and forecast 2018-2023 North America - Market size and forecast 2018-2023 Europe - Market size and forecast 2018-2023 MEA - Market size and forecast 2018-2023 South America - Market size and forecast 2018-2023 Key leading countries Market opportunity PART 09: DECISION FRAMEWORK PART 10: DRIVERS AND CHALLENGES Market drivers Market challenges PART 11: MARKET TRENDS Introduction of smart mattresses Growing demand for eco-friendly mattresses Growing need for multifunctional beds PART 12: VENDOR LANDSCAPE Overview Landscape disruption PART 13: VENDOR ANALYSIS Vendors covered Vendor classification Market positioning of vendors Brentwood Home Kingsdown Inc. Restonic Mattress Corp. Serta Simmons Bedding LLC Tempur Sealy International Inc. PART 14: APPENDIX Research methodology List of abbreviations Definition of market positioning of vendors PART 15: EXPLORE TECHNAVIO   Exhibit 01: Global home furnishing retail market Exhibit 02: Segments of global home furnishing retail market Exhibit 03: Market characteristics Exhibit 04: Market segments Exhibit 05: Market definition - Inclusions and exclusions checklist Exhibit 06: Market size 2018 Exhibit 07: Global market: Size and forecast 2018-2023 ($ millions) Exhibit 08: Global market: Year-over-year growth 2019-2023 (%) Exhibit 09: Five forces analysis 2018 Exhibit 10: Five forces analysis 2023 Exhibit 11: Bargaining power of buyers Exhibit 12: Bargaining power of suppliers Exhibit 13: Threat of new entrants Exhibit 14: Threat of substitutes Exhibit 15: Threat of rivalry Exhibit 16: Market condition - Five forces 2018 Exhibit 17: Distribution channel - Market share 2018-2023 (%) Exhibit 18: Comparison by distribution channel Exhibit 19: Offline - Market size and forecast 2018-2023 ($ millions) Exhibit 20: Offline - Year-over-year growth 2019-2023 (%) Exhibit 21: Online - Market size and forecast 2018-2023 ($ millions) Exhibit 22: Online - Year-over-year growth 2019-2023 (%) Exhibit 23: Market opportunity by distribution channel Exhibit 24: Customer landscape Exhibit 25: Market share by geography 2018-2023 (%) Exhibit 26: Geographic comparison Exhibit 27: APAC - Market size and forecast 2018-2023 ($ millions) Exhibit 28: Few countries in APAC and their purchasing power parity (PPP) growth during 2012-2017 (%) Exhibit 29: APAC - Year-over-year growth 2019-2023 (%) Exhibit 30: North America - Market size and forecast 2018-2023 ($ millions) Exhibit 31: North America - Year-over-year growth 2019-2023 (%) Exhibit 32: Europe - Market size and forecast 2018-2023 ($ millions) Exhibit 33: Europe - Year-over-year growth 2019-2023 (%) Exhibit 34: MEA - Market size and forecast 2018-2023 ($ millions) Exhibit 35: MEA - Year-over-year growth 2019-2023 (%) Exhibit 36: South America - Market size and forecast 2018-2023 ($ millions) Exhibit 37: Number of households in Brazil 2012-2018 (in millions) Exhibit 38: South America - Year-over-year growth 2019-2023 (%) Exhibit 39: Key leading countries Exhibit 40: Market opportunity Exhibit 41: Total construction expenditure in the US 2010-2017 ($ billion) Exhibit 42: Impact of drivers and challenges Exhibit 43: Vendor landscape Exhibit 44: Landscape disruption Exhibit 45: Vendors covered Exhibit 46: Vendor classification Exhibit 47: Market positioning of vendors Exhibit 48: Brentwood Home - Vendor overview Exhibit 49: Brentwood Home - Product segments Exhibit 50: Brentwood Home - Key offerings Exhibit 51: Kingsdown Inc. - Vendor overview Exhibit 52: Kingsdown Inc. - Product segments Exhibit 53: Kingsdown Inc. - Organizational developments Exhibit 54: Kingsdown Inc. - Key offerings Exhibit 55: Restonic Mattress Corp. - Vendor overview Exhibit 56: Restonic Mattress Corp. - Product segments Exhibit 57: Restonic Mattress Corp. - Key offerings Exhibit 58: Serta Simmons Bedding LLC - Vendor overview Exhibit 59: Serta Simmons Bedding LLC - Business segments Exhibit 60: Serta Simmons Bedding LLC - Organizational developments Exhibit 61: Serta Simmons Bedding LLC - Key offerings Exhibit 62: Tempur Sealy International Inc. - Vendor overview Exhibit 63: Tempur Sealy International Inc. - Business segments Exhibit 64: Tempur Sealy International Inc. - Organizational developments Exhibit 65: Tempur Sealy International Inc. - Geographic focus Exhibit 66: Tempur Sealy International Inc. - Key offerings Exhibit 67: Validation techniques employed for market sizing Exhibit 68: Definition of market positioning of vendors

Brentwood Home Kingsdown Inc. Restonic Mattress Corp. Serta Simmons Bedding LLC Tempur Sealy International Inc.