APPAREL AND FOOTWEAR IN COLOMBIA Euromonitor International March 2019 LIST OF CONTENTS AND TABLES Executive Summary in Spite of Vat Increase, Volume Sales Increase With Economic Recuperation Brands Are Trying To Balance Between Sportswear and Stylish Clothing the Industry Is Slowly Changing Towards Sustainability Key Players Increase Investments and New Brands Are Established in the Country Price Remains Important To the Average Consumer Market Data Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018 Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018 Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018 Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018 Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018 Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018 Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018 Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018 Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023 Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023 Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023 Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023 Definitions Sources Summary 1 Research Sources Headlines Prospects Childrenswear Forecasted Continue Growing Childrenswear Mimics Adult Fashion Trends Prices Rise As Adult Brands Include Childrenswear Lines in Their Portfolios Competitive Landscape Offcorss Ranks First in the Childrenswear Category Local Brands Post Strong Growth in Childrenswear Local Players Looking To Expand Their Share of Sales Category Data Table 13 Sales of Childrenswear by Category: Volume 2013-2018 Table 14 Sales of Childrenswear by Category: Value 2013-2018 Table 15 Sales of Childrenswear by Category: % Volume Growth 2013-2018 Table 16 Sales of Childrenswear by Category: % Value Growth 2013-2018 Table 17 NBO Company Shares of Childrenswear: % Value 2014-2018 Table 18 LBN Brand Shares of Childrenswear: % Value 2015-2018 Table 19 Forecast Sales of Childrenswear by Category: Volume 2018-2023 Table 20 Forecast Sales of Childrenswear by Category: Value 2018-2023 Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023 Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023 Headlines Prospects Apparel Accessories Set To Grow Over the Forecast Period Hats/caps, Gloves To Show the Strongest Growth Expansion of Sales Channels Is Expected Competitive Landscape Local Brands Drive Consumer Interest in Apparel Accessories Share of Private Label Remains Low Smaller Brands Provide Alternatives Category Data Table 23 Sales of Apparel Accessories by Category: Volume 2013-2018 Table 24 Sales of Apparel Accessories by Category: Value 2013-2018 Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018 Table 26 Sales of Apparel Accessories by Category: % Value Growth 2013-2018 Table 27 NBO Company Shares of Apparel Accessories: % Value 2014-2018 Table 28 LBN Brand Shares of Apparel Accessories: % Value 2015-2018 Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023 Table 30 Forecast Sales of Apparel Accessories by Category: Value 2018-2023 Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023 Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023 Headlines Prospects Menswear Value Growth Explained by Increasing Interest in Personal Style Men's Shirts, Tops and Jumpers Record the Strongest Growth Over the Review Period Men Remain Interested in Comfort Competitive Landscape Arturo Calle Ranks First in Menswear Menswear Remains Fragmented Fast Fashion Players Continue Increasing Competition Category Data Table 33 Sales of Menswear by Category: Volume 2013-2018 Table 34 Sales of Menswear by Category: Value 2013-2018 Table 35 Sales of Menswear by Category: % Volume Growth 2013-2018 Table 36 Sales of Menswear by Category: % Value Growth 2013-2018 Table 37 NBO Company Shares of Menswear: % Value 2014-2018 Table 38 LBN Brand Shares of Menswear: % Value 2015-2018 Table 39 NBO Company Shares of Men's Nightwear: % Value 2014-2018 Table 40 LBN Brand Shares of Men's Nightwear: % Value 2015-2018 Table 41 NBO Company Shares of Men's Outerwear: % Value 2014-2018 Table 42 LBN Brand Shares of Men's Outerwear: % Value 2015-2018 Table 43 NBO Company Shares of Men's Swimwear: % Value 2014-2018 Table 44 LBN Brand Shares of Men's Swimwear: % Value 2015-2018 Table 45 NBO Company Shares of Men's Underwear: % Value 2014-2018 Table 46 LBN Brand Shares of Men's Underwear: % Value 2015-2018 Table 47 Forecast Sales of Menswear by Category: Volume 2018-2023 Table 48 Forecast Sales of Menswear by Category: Value 2018-2023 Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023 Table 50 Forecast Sales of Menswear by Category: % Value Growth 2018-2023 Headlines Prospects Functionality and Stylish Apparel Will Be Trends Over the Forecast Period Unit Prices Will Make Brands Experience Weaker Profit Margins Companies Set To Nurture Consumer Loyalty Competitive Landscape Private Label Evolves To Monobrand Stores Permoda Is Amongst the Best Successes Small Businesses Gaining Traction Category Data Table 51 Sales of Womenswear by Category: Volume 2013-2018 Table 52 Sales of Womenswear by Category: Value 2013-2018 Table 53 Sales of Womenswear by Category: % Volume Growth 2013-2018 Table 54 Sales of Womenswear by Category: % Value Growth 2013-2018 Table 55 NBO Company Shares of Womenswear: % Value 2014-2018 Table 56 LBN Brand Shares of Womenswear: % Value 2015-2018 Table 57 NBO Company Shares of Women's Nightwear: % Value 2014-2018 Table 58 LBN Brand Shares of Women's Nightwear: % Value 2015-2018 Table 59 NBO Company Shares of Women's Outerwear: % Value 2014-2018 Table 60 LBN Brand Shares of Women's Outerwear: % Value 2015-2018 Table 61 NBO Company Shares of Women's Swimwear: % Value 2014-2018 Table 62 LBN Brand Shares of Women's Swimwear: % Value 2015-2018 Table 63 NBO Company Shares of Women's Underwear: % Value 2014-2018 Table 64 LBN Brand Shares of Women's Underwear: % Value 2015-2018 Table 65 Forecast Sales of Womenswear by Category: Volume 2018-2023 Table 66 Forecast Sales of Womenswear by Category: Value 2018-2023 Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023 Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023 Headlines Prospects Consumers Prioritise Other Apparel Categories, Negatively Impacting Jeans Strong Competition Between Players Puts Pressure on Prices Category Benefits From More Casual Dress Codes Competitive Landscape A Highly Fragmented Category Fast Fashion Players Gain Ground A Greater Focus on Sustainability Category Data Table 69 Sales of Jeans by Category: Volume 2013-2018 Table 70 Sales of Jeans by Category: Value 2013-2018 Table 71 Sales of Jeans by Category: % Volume Growth 2013-2018 Table 72 Sales of Jeans by Category: % Value Growth 2013-2018 Table 73 Sales of Men's Jeans by Category: Volume 2013-2018 Table 74 Sales of Men's Jeans by Category: Value 2013-2018 Table 75 Sales of Men's Jeans by Category: % Volume Growth 2013-2018 Table 76 Sales of Men's Jeans by Category: % Value Growth 2013-2018 Table 77 Sales of Women's Jeans by Category: Volume 2013-2018 Table 78 Sales of Women's Jeans by Category: Value 2013-2018 Table 79 Sales of Women's Jeans by Category: % Volume Growth 2013-2018 Table 80 Sales of Women's Jeans by Category: % Value Growth 2013-2018 Table 81 NBO Company Shares of Jeans: % Value 2014-2018 Table 82 LBN Brand Shares of Jeans: % Value 2015-2018 Table 83 Forecast Sales of Jeans by Category: Volume 2018-2023 Table 84 Forecast Sales of Jeans by Category: Value 2018-2023 Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023 Table 86 Forecast Sales of Jeans by Category: % Value Growth 2018-2023 Table 87 Forecast Sales of Men's Jeans by Category: Volume 2018-2023 Table 88 Forecast Sales of Men's Jeans by Category: Value 2018-2023 Table 89 Forecast Sales of Men's Jeans by Category: % Volume Growth 2018-2023 Table 90 Forecast Sales of Men's Jeans by Category: % Value Growth 2018-2023 Table 91 Forecast Sales of Women's Jeans by Category: Volume 2018-2023 Table 92 Forecast Sales of Women's Jeans by Category: Value 2018-2023 Table 93 Forecast Sales of Women's Jeans by Category: % Volume Growth 2018-2023 Table 94 Forecast Sales of Women's Jeans by Category: % Value Growth 2018-2023 Headlines Prospects Exercise and Sports-orientated Footwear Favour Non-sheer Hosiery Sheer Hosiery Will Experience Significant Growth Over the Forecast Period Socks As A Fashion Statement Competitive Landscape Calzedonia Enters the Marketplace Private Label Performing Well Crystal Remains the Leading Player Category Data Table 95 Sales of Hosiery by Category: Volume 2013-2018 Table 96 Sales of Hosiery by Category: Value 2013-2018 Table 97 Sales of Hosiery by Category: % Volume Growth 2013-2018 Table 98 Sales of Hosiery by Category: % Value Growth 2013-2018 Table 99 NBO Company Shares of Hosiery: % Value 2014-2018 Table 100 LBN Brand Shares of Hosiery: % Value 2015-2018 Table 101 Forecast Sales of Hosiery by Category: Volume 2018-2023 Table 102 Forecast Sales of Hosiery by Category: Value 2018-2023 Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023 Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023 Headlines Prospects Unfair Competition Experienced by the Footwear Industry Is Reduced Monobrand Outlets To Gain Ground Positive Prospects Seen for Footwear Due To Government Investment in the Industry Competitive Landscape Sportswear Players Lead in the Footwear Arena Cueros Vélez Performs Well in 2018 Fragmented Industry Will Become More Dynamic Category Data Table 105 Sales of Footwear by Category: Volume 2013-2018 Table 106 Sales of Footwear by Category: Value 2013-2018 Table 107 Sales of Footwear by Category: % Volume Growth 2013-2018 Table 108 Sales of Footwear by Category: % Value Growth 2013-2018 Table 109 NBO Company Shares of Footwear: % Value 2014-2018 Table 110 LBN Brand Shares of Footwear: % Value 2015-2018 Table 111 Distribution of Footwear by Format: % Value 2013-2018 Table 112 Forecast Sales of Footwear by Category: Volume 2018-2023 Table 113 Forecast Sales of Footwear by Category: Value 2018-2023 Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023 Table 115 Forecast Sales of Footwear by Category: % Value Growth 2018-2023 Headlines Prospects Increasing Participation in Sports Competitions and the Athleisure Style Drive Sales Performance Footwear Registers the Best Performance Sports-inspired Apparel Shows Positive Performance Competitive Landscape Adidas Leads Sales Nike Restructures Its Distribution Channels Decathlon Is the Leading Low-cost Player Category Data Table 116 Sales of Sportswear by Category: Value 2013-2018 Table 117 Sales of Sportswear by Category: % Value Growth 2013-2018 Table 118 NBO Company Shares of Sportswear: % Value 2014-2018 Table 119 LBN Brand Shares of Sportswear: % Value 2015-2018 Table 120 Distribution of Sportswear by Format: % Value 2013-2018 Table 121 Forecast Sales of Sportswear by Category: Value 2018-2023 Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023