PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT • 2.1 Preface • 2.2 Preface • 2.3 Currency conversion rates for US$ PART 03: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 04: MARKET SIZING • Market definition • Market sizing 2018 • Market size and forecast 2018-2023 PART 05: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 06: MARKET SEGMENTATION BY PRODUCT • Market segmentation by product • Comparison by product • 2-mg nicotine - Market size and forecast 2018-2023 • 4-mg nicotine - Market size and forecast 2018-2023 • Market opportunity by product PART 07: CUSTOMER LANDSCAPE PART 08: GEOGRAPHIC LANDSCAPE • Geographic segmentation • Geographic comparison • North America - Market size and forecast 2018-2023 • Europe - Market size and forecast 2018-2023 • APAC - Market size and forecast 2018-2023 • South America - Market size and forecast 2018-2023 • MEA - Market size and forecast 2018-2023 • Key leading countries • Market opportunity PART 09: DECISION FRAMEWORK PART 10: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 11: MARKET TRENDS • New product launches • Increase in number of people quitting smoking • Addiction to nicotine gums PART 12: VENDOR LANDSCAPE • Overview • Landscape disruption PART 13: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • British American Tobacco • GlaxoSmithKline • ITC Limited • Johnson & Johnson Services • Novartis PART 14: APPENDIX • Research methodology • List of abbreviations PART 15: EXPLORE TECHNAVIO Exhibit 01: Years in consideration Exhibit 02: Global tobacco market Exhibit 03: Segments of global tobacco market Exhibit 04: Market characteristics Exhibit 05: Market segments Exhibit 06: Market definition - Inclusions and exclusions checklist Exhibit 07: Market size 2018 Exhibit 08: Global market: Size and forecast 2018-2023 ($ millions) Exhibit 09: Global market: Year-over-year growth 2019-2023 (%) Exhibit 10: Five forces analysis 2018 Exhibit 11: Five forces analysis 2023 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2018 Exhibit 18: Product - Market share 2018-2023 (%) Exhibit 19: Comparison by product Exhibit 20: -mg nicotine - Market size and forecast 2018-2023 ($ millions) Exhibit 21: -mg nicotine - Year-over-year growth 2019-2023 (%) Exhibit 22: -mg nicotine - Market size and forecast 2018-2023 ($ millions) Exhibit 23: -mg nicotine - Year-over-year growth 2019-2023 (%) Exhibit 24: Market opportunity by product Exhibit 25: Customer landscape Exhibit 26: Market share by geography 2018-2023 (%) Exhibit 27: Geographic comparison Exhibit 28: North America - Market size and forecast 2018-2023 ($ millions) Exhibit 29: North America - Year-over-year growth 2019-2023 (%) Exhibit 30: Europe - Market size and forecast 2018-2023 ($ millions) Exhibit 31: Europe - Year-over-year growth 2019-2023 (%) Exhibit 32: APAC - Market size and forecast 2018-2023 ($ millions) Exhibit 33: APAC - Year-over-year growth 2019-2023 (%) Exhibit 34: South America - Market size and forecast 2018-2023 ($ millions) Exhibit 35: South America - Year-over-year growth 2019-2023 (%) Exhibit 36: MEA - Market size and forecast 2018-2023 ($ millions) Exhibit 37: MEA - Year-over-year growth 2019-2023 (%) Exhibit 38: Key leading countries Exhibit 39: Market opportunity Exhibit 40: Decision framework Exhibit 41: Impact of drivers and challenges Exhibit 42: Vendor landscape Exhibit 43: Landscape disruption Exhibit 44: Vendors covered Exhibit 45: Vendor classification Exhibit 46: Market positioning of vendors Exhibit 47: British American Tobacco - Vendor overview Exhibit 48: British American Tobacco - Business segments Exhibit 49: British American Tobacco - Organizational developments Exhibit 50: British American Tobacco - Geographic focus Exhibit 51: British American Tobacco - Key offerings Exhibit 52: GlaxoSmithKline - Vendor overview Exhibit 53: GlaxoSmithKline - Business segments Exhibit 54: GlaxoSmithKline - Organizational developments Exhibit 55: GlaxoSmithKline - Geographic focus Exhibit 56: GlaxoSmithKline - Segment focus Exhibit 57: GlaxoSmithKline - Key offerings Exhibit 58: ITC Limited - Vendor overview Exhibit 59: ITC Limited - Business segments Exhibit 60: ITC Limited - Organizational developments Exhibit 61: ITC Limited - Segment focus Exhibit 62: ITC Limited - Key offerings Exhibit 63: Johnson & Johnson Services - Vendor overview Exhibit 64: Johnson & Johnson Services - Business segments Exhibit 65: Johnson & Johnson Services - Organizational developments Exhibit 66: Johnson & Johnson Services - Segment focus Exhibit 67: Johnson & Johnson Services - Key offerings Exhibit 68: Novartis - Vendor overview Exhibit 69: Novartis - Organizational developments Exhibit 70: Novartis - Segment focus Exhibit 71: Novartis - Key offerings Exhibit 72: Validation techniques employed for market sizing Exhibit 73: List of abbreviations    

British American Tobacco GlaxoSmithKline ITC Limited Johnson & Johnson Services Novartis