PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT • 2.1 Preface • 2.2 Preface • 2.3 Currency conversion rates for US$ PART 03: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 04: MARKET SIZING • Market definition • Market sizing 2018 • Market size and forecast 2018-2023 PART 05: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL • Market segmentation by distribution channel • Comparison by distribution channel • Offline channels - Market size and forecast 2018-2023 • Online channels - Market size and forecast 2018-2023 • Market opportunity by distribution channel PART 07: CUSTOMER LANDSCAPE PART 08: GEOGRAPHIC LANDSCAPE • Geographic segmentation • Geographic comparison • APAC - Market size and forecast 2018-2023 • North America - Market size and forecast 2018-2023 • Europe - Market size and forecast 2018-2023 • MEA - Market size and forecast 2018-2023 • South America - Market size and forecast 2018-2023 • Key leading countries • Market opportunity PART 09: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 10: MARKET TRENDS • Introduction of subscription services for STEM toys • Growing popularity of coding robot toys • Rising application of AI in STEM toys PART 11: VENDOR LANDSCAPE • Overview • Landscape disruption • Competitive scenario PART 12: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • Hasbro • Learning Resources • LEGO Group • Mattel • Spin Master PART 13: APPENDIX • Research methodology • List of abbreviations Exhibit 01: Years in consideration Exhibit 02: Global educational toys market Exhibit 03: Segments of global educational toys market Exhibit 04: Market characteristics Exhibit 05: Market segments Exhibit 06: Market definition - Inclusions and exclusions checklist Exhibit 07: Market size 2018 Exhibit 08: Global market: Size and forecast 2018-2023 ($ millions) Exhibit 09: Global market: Year-over-year growth 2019-2023 (%) Exhibit 10: Five forces analysis 2018 Exhibit 11: Five forces analysis 2023 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2018 Exhibit 18: Distribution channel - Market share 2018-2023 (%) Exhibit 19: Comparison by distribution channel Exhibit 20: Offline channels - Market size and forecast 2018-2023 ($ millions) Exhibit 21: Offline channels - Year-over-year growth 2019-2023 (%) Exhibit 22: Online channels - Market size and forecast 2018-2023 ($ millions) Exhibit 23: Online channels - Year-over-year growth 2019-2023 (%) Exhibit 24: Market opportunity by distribution channel Exhibit 25: Customer landscape Exhibit 26: Market share by geography 2018-2023 (%) Exhibit 27: Geographic comparison Exhibit 28: APAC - Market size and forecast 2018-2023 ($ millions) Exhibit 29: APAC - Year-over-year growth 2019-2023 (%) Exhibit 30: North America - Market size and forecast 2018-2023 ($ millions) Exhibit 31: North America - Year-over-year growth 2019-2023 (%) Exhibit 32: Europe - Market size and forecast 2018-2023 ($ millions) Exhibit 33: Europe - Year-over-year growth 2019-2023 (%) Exhibit 34: MEA - Market size and forecast 2018-2023 ($ millions) Exhibit 35: MEA - Year-over-year growth 2019-2023 (%) Exhibit 36: South America - Market size and forecast 2018-2023 ($ millions) Exhibit 37: South America - Year-over-year growth 2019-2023 (%) Exhibit 38: Key leading countries Exhibit 39: Market opportunity Exhibit 40: Decision framework Exhibit 41: Impact of drivers and challenges Exhibit 42: Vendor landscape Exhibit 43: Landscape disruption Exhibit 44: Vendors covered Exhibit 45: Vendor classification Exhibit 46: Market positioning of vendors Exhibit 47: Hasbro - Vendor overview Exhibit 48: Hasbro - Business segments Exhibit 49: Hasbro - Organizational developments Exhibit 50: Hasbro - Geographic focus Exhibit 51: Hasbro - Segment focus Exhibit 52: Hasbro - Key offerings Exhibit 53: Learning Resources - Vendor overview Exhibit 54: Learning Resources - Product segments Exhibit 55: Learning Resources - Key offerings Exhibit 56: LEGO Group - Vendor overview Exhibit 57: LEGO Group - Business segments Exhibit 58: LEGO Group - Organizational developments Exhibit 59: LEGO Group - Key offerings Exhibit 60: Mattel - Vendor overview Exhibit 61: Mattel - Business segments Exhibit 62: Mattel - Organizational developments Exhibit 63: Mattel - Geographic focus Exhibit 64: Mattel - Segment focus Exhibit 65: Mattel - Key offerings Exhibit 66: Spin Master - Vendor overview Exhibit 67: Spin Master - Product segments Exhibit 68: Spin Master - Organizational developments Exhibit 69: Spin Master - Geographic focus Exhibit 70: Spin Master - Segment focus Exhibit 71: Spin Master - Key offerings Exhibit 72: Learning Resources - Key offerings Exhibit 73: Validation techniques employed for market sizing Exhibit 74: List of abbreviations    

Hasbro Learning Resources LEGO Group Mattel Spin Master