CONSUMER LIFESTYLES IN THE PHILIPPINES Euromonitor International January 2018 LIST OF CONTENTS AND TABLES Lifestyles in the Philippines Chart 1 Consumer Lifestyles in 2017 Top Five Consumer Trends Consumer Spending Remains Buoyant Amidst Economic Expansion Expanding Middle Class Driving Increased Demand for Wide Range of Products and Services Filipinos Leapfrog Fixed Broadband and Go Straight To Smartphone Consumers Increasingly Choosing To Live in Smaller Households Consumers Embrace Social Media Consumer Segmentation Babies and Infants (0-2 Years) Chart 2 Babies and Infants in Focus 2016-2030 Kids (3-7) Chart 3 Kids in Focus 2016-2030 Tweens (8-12) Chart 4 Tweens in Focus 2016-2030 Teens (13-17) Chart 5 Teens in Focus 2016-2030 Young Adults (19-29) Chart 6 Young Adults in Focus 2016-2030 Middle Youth (30-44) Chart 7 Middle Youth in Focus 2016-2030 Mid-lifers (45-64) Chart 8 Mid-Lifers in Focus 2016-2030 Later-lifers (65-79) Chart 9 Later-Lifers in Focus 2016-2030 Chart 10 Life Expectancy 2016-2030 Seniors (80+) Chart 11 Seniors in Focus 2016-2030 House and Home the Home Space Chart 12 Home Ownership 2016-2030 Chart 13 Households by Type 2016 Chart 14 Households by Urban and Rural 2016-2030 Running Costs Chart 15 Household Running Costs 2016-2030 Spending and Saving Attitudes Towards Spending Attitudes Towards Savings Chart 16 Disposable Income and Savings 2011-2016 Shopping Main Household Shop Chart 17 Household Shop by Retailer Type 2016 Shopping for Big-ticket Items and Personal Goods Shopping Online Chart 18 Spending on Internet Retailing 2016 Eating and Drinking Eating Habits Chart 19 Consumer Spending on Food by Type: 2016 Chart 20 Total Consumer Spending compared to Spending on Food 2016 Drinking Habits Chart 21 Consumer Spending on Drinks by Type: 2016 Chart 22 Total Consumer Spending compared to Spending on Alcoholic and Non-Alcoholic Drinks 2016 Grooming and Appearance Investing in Yourself: Female Personal Grooming and Hygiene Chart 23 Consumer Expenditure on Clothing, Footwear and Personal Care by Men and Women 2016 Investing in Yourself: Male Personal Grooming and Hygiene Chart 24 Total Consumer Expenditure Compared with Spending on Clothing, Footwear and Personal Care by Men and Women 2016 Style Icons and Celebrity Influences Healthy and Ethical Living Attitudes To Health and Wellbeing Chart 25 Health-related Spending and Healthy Life Expectancy for Men and Women 2016-2030 Chart 26 Obese and Overweight Population 2016 and 2020 Ethical Living Sport and Fitness Leisure and Recreation Leisure Time Chart 27 Household Possession of a Smartphone, Laptop and Tablet and Access to the Internet 2016 Chart 28 Total Consumer Expenditure compared to Spending on Leisure and Recreation 2016-2030 Vacations Chart 29 Total Consumer Expenditure compared to Spending on Package Holidays 2016-2030 Opportunities for Celebrations and Gift-giving