Table of Contents Chapter 1 Overview of Fishing Equipments 1.1 Definition of Fishing Equipments in This Report 1.2 Commercial Types of Fishing Equipments 1.2.1 Rods, Reels and Components 1.2.2 Line, Leaders 1.2.3 Lures, Files, Baits 1.2.4 Terminal Tackle 1.2.5 Electronics 1.2.6 Others 1.3 Downstream Application of Fishing Equipments 1.3.1 Freshwater Fishing 1.3.2 Saltwater Fishing 1.4 Development History of Fishing Equipments 1.5 Market Status and Trend of Fishing Equipments 2013-2023 1.5.1 Global Fishing Equipments Market Status and Trend 2013-2023 1.5.2 Regional Fishing Equipments Market Status and Trend 2013-2023 Chapter 2 Global Market Status and Forecast by Regions 2.1 Market Development of Fishing Equipments 2013-2017 2.2 Production Market of Fishing Equipments by Regions 2.2.1 Production Volume of Fishing Equipments by Regions 2.2.2 Production Value of Fishing Equipments by Regions 2.3 Demand Market of Fishing Equipments by Regions 2.4 Production and Demand Status of Fishing Equipments by Regions 2.4.1 Production and Demand Status of Fishing Equipments by Regions 2013-2017 2.4.2 Import and Export Status of Fishing Equipments by Regions 2013-2017 Chapter 3 Global Market Status and Forecast by Types 3.1 Production Volume of Fishing Equipments by Types 3.2 Production Value of Fishing Equipments by Types 3.3 Market Forecast of Fishing Equipments by Types Chapter 4 Global Market Status and Forecast by Downstream Industry 4.1 Demand Volume of Fishing Equipments by Downstream Industry 4.2 Market Forecast of Fishing Equipments by Downstream Industry Chapter 5 Market Driving Factor Analysis of Fishing Equipments 5.1 Global Economy Situation and Trend Overview 5.2 Fishing Equipments Downstream Industry Situation and Trend Overview Chapter 6 Fishing Equipments Market Competition Status by Major Manufacturers 6.1 Production Volume of Fishing Equipments by Major Manufacturers 6.2 Production Value of Fishing Equipments by Major Manufacturers 6.3 Basic Information of Fishing Equipments by Major Manufacturers 6.3.1 Headquarters Location and Established Time of Fishing Equipments Major Manufacturer 6.3.2 Employees and Revenue Level of Fishing Equipments Major Manufacturer 6.4 Market Competition News and Trend 6.4.1 Merger, Consolidation or Acquisition News 6.4.2 Investment or Disinvestment News 6.4.3 New Product Development and Launch Chapter 7 Fishing Equipments Major Manufacturers Introduction and Market Data 7.1 Newell (Jarden Corporation) 7.1.1 Company profile 7.1.2 Representative Fishing Equipments Product 7.1.3 Fishing Equipments Sales, Revenue, Price and Gross Margin of Newell (Jarden Corporation) 7.2 Globeride(Daiwa) 7.2.1 Company profile 7.2.2 Representative Fishing Equipments Product 7.2.3 Fishing Equipments Sales, Revenue, Price and Gross Margin of Globeride(Daiwa) 7.3 Shimano 7.3.1 Company profile 7.3.2 Representative Fishing Equipments Product 7.3.3 Fishing Equipments Sales, Revenue, Price and Gross Margin of Shimano 7.4 Rapala VMC Corporation 7.4.1 Company profile 7.4.2 Representative Fishing Equipments Product 7.4.3 Fishing Equipments Sales, Revenue, Price and Gross Margin of Rapala VMC Corporation 7.5 Weihai Guangwei Group 7.5.1 Company profile 7.5.2 Representative Fishing Equipments Product 7.5.3 Fishing Equipments Sales, Revenue, Price and Gross Margin of Weihai Guangwei Group 7.6 Dongmi Fishing 7.6.1 Company profile 7.6.2 Representative Fishing Equipments Product 7.6.3 Fishing Equipments Sales, Revenue, Price and Gross Margin of Dongmi Fishing 7.7 RYOBI 7.7.1 Company profile 7.7.2 Representative Fishing Equipments Product 7.7.3 Fishing Equipments Sales, Revenue, Price and Gross Margin of RYOBI 7.8 Pokee Fishing 7.8.1 Company profile 7.8.2 Representative Fishing Equipments Product 7.8.3 Fishing Equipments Sales, Revenue, Price and Gross Margin of Pokee Fishing 7.9 Cabela's Inc. 7.9.1 Company profile 7.9.2 Representative Fishing Equipments Product 7.9.3 Fishing Equipments Sales, Revenue, Price and Gross Margin of Cabela's Inc. 7.10 Eagle Claw 7.10.1 Company profile 7.10.2 Representative Fishing Equipments Product 7.10.3 Fishing Equipments Sales, Revenue, Price and Gross Margin of Eagle Claw 7.11 Humminbird 7.11.1 Company profile 7.11.2 Representative Fishing Equipments Product 7.11.3 Fishing Equipments Sales, Revenue, Price and Gross Margin of Humminbird 7.12 St. Croix Rods 7.12.1 Company profile 7.12.2 Representative Fishing Equipments Product 7.12.3 Fishing Equipments Sales, Revenue, Price and Gross Margin of St. Croix Rods 7.13 Gamakatsu 7.13.1 Company profile 7.13.2 Representative Fishing Equipments Product 7.13.3 Fishing Equipments Sales, Revenue, Price and Gross Margin of Gamakatsu 7.14 Tica Fishing 7.14.1 Company profile 7.14.2 Representative Fishing Equipments Product 7.14.3 Fishing Equipments Sales, Revenue, Price and Gross Margin of Tica Fishing 7.15 DUEL(YO-ZURI) 7.15.1 Company profile 7.15.2 Representative Fishing Equipments Product 7.15.3 Fishing Equipments Sales, Revenue, Price and Gross Margin of DUEL(YO-ZURI) 7.16 Tiemco 7.17 Preston Innovations 7.18 Beilun Haibo 7.19 AFTCO Mfg. 7.20 O. Mustad & Son 7.21 Okuma Fishing 7.22 Barfilon Fishing Chapter 8 Upstream and Downstream Market Analysis of Fishing Equipments 8.1 Industry Chain of Fishing Equipments 8.2 Upstream Market and Representative Companies Analysis 8.3 Downstream Market and Representative Companies Analysis Chapter 9 Cost and Gross Margin Analysis of Fishing Equipments 9.1 Cost Structure Analysis of Fishing Equipments 9.2 Raw Materials Cost Analysis of Fishing Equipments 9.3 Labor Cost Analysis of Fishing Equipments 9.4 Manufacturing Expenses Analysis of Fishing Equipments Chapter 10 Marketing Status Analysis of Fishing Equipments 10.1 Marketing Channel 10.1.1 Direct Marketing 10.1.2 Indirect Marketing 10.1.3 Marketing Channel Development Trend 10.2 Market Positioning 10.2.1 Pricing Strategy 10.2.2 Brand Strategy 10.2.3 Target Client 10.3 Distributors/Traders List Chapter 11 Report Conclusion Chapter 12 Research Methodology and Reference 12.1 Methodology/Research Approach 12.1.1 Research Programs/Design 12.1.2 Market Size Estimation 12.1.3 Market Breakdown and Data Triangulation 12.2 Data Source 12.2.1 Secondary Sources 12.2.2 Primary Sources 12.3 Reference

List of Tables Table Advantage and Disadvantage of Rods, Reels and Components Table Advantage and Disadvantage of Line, Leaders Table Advantage and Disadvantage of Lures, Files, Baits Table Advantage and Disadvantage of Terminal Tackle Table Advantage and Disadvantage of Electronics Table Advantage and Disadvantage of Others Table Production Volume of Fishing Equipments by Regions 2013-2017 Table Production Value of Fishing Equipments by Regions 2013-2017 Table Demand Volume of Fishing Equipments by Regions 2013-2017 Table Production and Demand Status of Fishing Equipments in Region One 2013-2017 Table Production and Demand Status of Fishing Equipments in Region Two 2013-2017 Table Production and Demand Status of Fishing Equipments in Region Three 2013-2017 Table Production and Demand Status of Fishing Equipments in Region Four 2013-2017 Table Import Volume of Fishing Equipments by Regions 2013-2017 Table Export Volume of Fishing Equipments by Regions 2013-2017 Table Production Volume of Fishing Equipments by Types 2013-2017 Table Production Value of Fishing Equipments by Types 2013-2017 Table Production Volume Forecast of Fishing Equipments by Types 2018-2023 Table Production Value Forecast of Fishing Equipments by Types 2018-2023 Table Demand Volume of Fishing Equipments by Downstream Industry 2013-2017 Table Demand Volume Forecast of Fishing Equipments by Downstream Industry 2018-2023 Table Production Volume of Fishing Equipments by Major Manufacturers 2013-2017 Table Production Value of Fishing Equipments by Major Manufacturers 2013-2017 Table Headquarters Location and Established Time of Fishing Equipments Major Manufacturer Table Employees and Revenue Level of Fishing Equipments Major Manufacturer Table Representative Fishing Equipments Product One of Newell (Jarden Corporation) Table Representative Fishing Equipments Product Two of Newell (Jarden Corporation) Table Fishing Equipments Sales, Revenue, Price and Gross Margin of Newell (Jarden Corporation) 2013-2017 Table Representative Fishing Equipments Product One of Globeride(Daiwa) Table Representative Fishing Equipments Product Two of Globeride(Daiwa) Table Fishing Equipments Sales, Revenue, Price and Gross Margin of Globeride(Daiwa) 2013-2017 Table Representative Fishing Equipments Product One of Shimano Table Representative Fishing Equipments Product Two of Shimano Table Fishing Equipments Sales, Revenue, Price and Gross Margin of Shimano 2013-2017 Table Representative Fishing Equipments Product One of Rapala VMC Corporation Table Representative Fishing Equipments Product Two of Rapala VMC Corporation Table Fishing Equipments Sales, Revenue, Price and Gross Margin of Rapala VMC Corporation 2013-2017 Table Representative Fishing Equipments Product One of Weihai Guangwei Group Table Representative Fishing Equipments Product Two of Weihai Guangwei Group Table Fishing Equipments Sales, Revenue, Price and Gross Margin of Weihai Guangwei Group 2013-2017 Table Representative Fishing Equipments Product One of Dongmi Fishing Table Representative Fishing Equipments Product Two of Dongmi Fishing Table Fishing Equipments Sales, Revenue, Price and Gross Margin of Dongmi Fishing 2013-2017 Table Representative Fishing Equipments Product One of RYOBI Table Representative Fishing Equipments Product Two of RYOBI Table Fishing Equipments Sales, Revenue, Price and Gross Margin of RYOBI 2013-2017 Table Representative Fishing Equipments Product One of Pokee Fishing Table Representative Fishing Equipments Product Two of Pokee Fishing Table Fishing Equipments Sales, Revenue, Price and Gross Margin of Pokee Fishing 2013-2017 Table Representative Fishing Equipments Product One of Cabela's Inc. Table Representative Fishing Equipments Product Two of Cabela's Inc. Table Fishing Equipments Sales, Revenue, Price and Gross Margin of Cabela's Inc. 2013-2017 Table Representative Fishing Equipments Product One of Eagle Claw Table Representative Fishing Equipments Product Two of Eagle Claw Table Fishing Equipments Sales, Revenue, Price and Gross Margin of Eagle Claw 2013-2017 Table Representative Fishing Equipments Product One of Humminbird Table Representative Fishing Equipments Product Two of Humminbird Table Fishing Equipments Sales, Revenue, Price and Gross Margin of Humminbird 2013-2017 Table Representative Fishing Equipments Product One of St. Croix Rods Table Representative Fishing Equipments Product Two of St. Croix Rods Table Fishing Equipments Sales, Revenue, Price and Gross Margin of St. Croix Rods 2013-2017 Table Representative Fishing Equipments Product One of Gamakatsu Table Representative Fishing Equipments Product Two of Gamakatsu Table Fishing Equipments Sales, Revenue, Price and Gross Margin of Gamakatsu 2013-2017 Table Representative Fishing Equipments Product One of Tica Fishing Table Representative Fishing Equipments Product Two of Tica Fishing Table Fishing Equipments Sales, Revenue, Price and Gross Margin of Tica Fishing 2013-2017 Table Representative Fishing Equipments Product One of DUEL(YO-ZURI) Table Representative Fishing Equipments Product Two of DUEL(YO-ZURI) Table Fishing Equipments Sales, Revenue, Price and Gross Margin of DUEL(YO-ZURI) 2013-2017