Table of Contents Introduction 11 What is this report about? 11 Who is the target reader? 11 How to use this report 11 Definitions 11 Top 5 Emerging Countries Mobile Apps 12 Industry Outlook 12 Mobile Apps in South Africa 15 Market Overview 15 Market Data 16 Market Segmentation 18 Market outlook 20 Five forces analysis 22 Macroeconomic indicators 31 Mobile Apps in Brazil 33 Market Overview 33 Market Data 34 Market Segmentation 36 Market outlook 38 Five forces analysis 40 Macroeconomic indicators 49 Mobile Apps in China 51 Market Overview 51 Market Data 52 Market Segmentation 54 Market outlook 56 Five forces analysis 58 Macroeconomic indicators 67 Mobile Apps in India 69 Market Overview 69 Market Data 70 Market Segmentation 72 Market outlook 74 Five forces analysis 76 Macroeconomic indicators 85 Mobile Apps in Mexico 87 Market Overview 87 Market Data 88 Market Segmentation 90 Market outlook 92 Five forces analysis 94 Macroeconomic indicators 103 Company Profiles 105 Leading Companies 105 Appendix 142 Methodology 142 About MarketLine 143

List of Tables Table 1: Top 5 emerging countries mobile apps industry, revenue ($m), 2013-22 Table 2: Top 5 emerging countries mobile apps industry, revenue ($m), 2013-17 Table 3: Top 5 emerging countries mobile apps industry forecast, revenue ($m), 2017-22 Table 4: South Africa mobile apps market value: $ million, 2013–17 Table 5: South Africa mobile apps market volume: thousand downloaded applications, 2013–17 Table 6: South Africa mobile apps market category segmentation: $ million, 2017 Table 7: South Africa mobile apps market geography segmentation: $ million, 2017 Table 8: South Africa mobile apps market value forecast: $ million, 2017–22 Table 9: South Africa mobile apps market volume forecast: thousand downloaded applications, 2017–22 Table 10: South Africa size of population (million), 2013–17 Table 11: South Africa gdp (constant 2005 prices, $ billion), 2013–17 Table 12: South Africa gdp (current prices, $ billion), 2013–17 Table 13: South Africa inflation, 2013–17 Table 14: South Africa consumer price index (absolute), 2013–17 Table 15: South Africa exchange rate, 2013–17 Table 16: Brazil mobile apps market value: $ million, 2013–17 Table 17: Brazil mobile apps market volume: thousand downloaded applications, 2013–17 Table 18: Brazil mobile apps market category segmentation: $ million, 2017 Table 19: Brazil mobile apps market geography segmentation: $ million, 2017 Table 20: Brazil mobile apps market value forecast: $ million, 2017–22 Table 21: Brazil mobile apps market volume forecast: thousand downloaded applications, 2017–22 Table 22: Brazil size of population (million), 2013–17 Table 23: Brazil gdp (constant 2005 prices, $ billion), 2013–17 Table 24: Brazil gdp (current prices, $ billion), 2013–17 Table 25: Brazil inflation, 2013–17 Table 26: Brazil consumer price index (absolute), 2013–17 Table 27: Brazil exchange rate, 2013–17 Table 28: China mobile apps market value: $ billion, 2013–17 Table 29: China mobile apps market volume: million downloaded applications, 2013–17 Table 30: China mobile apps market category segmentation: $ billion, 2017 Table 31: China mobile apps market geography segmentation: $ billion, 2017 Table 32: China mobile apps market value forecast: $ billion, 2017–22 Table 33: China mobile apps market volume forecast: million downloaded applications, 2017–22 Table 34: China size of population (million), 2013–17 Table 35: China gdp (constant 2005 prices, $ billion), 2013–17 Table 36: China gdp (current prices, $ billion), 2013–17 Table 37: China inflation, 2013–17 Table 38: China consumer price index (absolute), 2013–17 Table 39: China exchange rate, 2013–17 Table 40: India mobile apps market value: $ million, 2013–17 Table 41: India mobile apps market volume: million downloaded applications, 2013–17 Table 42: India mobile apps market category segmentation: $ million, 2017 Table 43: India mobile apps market geography segmentation: $ million, 2017 Table 44: India mobile apps market value forecast: $ million, 2017–22 Table 45: India mobile apps market volume forecast: million downloaded applications, 2017–22 Table 46: India size of population (million), 2013–17 Table 47: India gdp (constant 2005 prices, $ billion), 2013–17 Table 48: India gdp (current prices, $ billion), 2013–17 Table 49: India inflation, 2013–17 Table 50: India consumer price index (absolute), 2013–17 Table 51: India exchange rate, 2013–17 Table 52: Mexico mobile apps market value: $ million, 2013–17 Table 53: Mexico mobile apps market volume: thousand downloaded applications, 2013–17 Table 54: Mexico mobile apps market category segmentation: $ million, 2017 Table 55: Mexico mobile apps market geography segmentation: $ million, 2017 Table 56: Mexico mobile apps market value forecast: $ million, 2017–22 Table 57: Mexico mobile apps market volume forecast: thousand downloaded applications, 2017–22 Table 58: Mexico size of population (million), 2013–17 Table 59: Mexico gdp (constant 2005 prices, $ billion), 2013–17 Table 60: Mexico gdp (current prices, $ billion), 2013–17 Table 61: Mexico inflation, 2013–17 Table 62: Mexico consumer price index (absolute), 2013–17 Table 63: Mexico exchange rate, 2013–17 Table 64: Samsung Electronics Co., Ltd.: key facts Table 65: Samsung Electronics Co., Ltd.: key financials ($) Table 66: Samsung Electronics Co., Ltd.: key financials (KRW) Table 67: Samsung Electronics Co., Ltd.: key financial ratios Table 68: Snap Inc.: key facts Table 69: Outfit 7 Limited: key facts Table 70: Baidu, Inc.: key facts Table 71: Baidu, Inc.: key financials ($) Table 72: Baidu, Inc.: key financials (CNY) Table 73: Baidu, Inc.: key financial ratios Table 74: NetEase, Inc.: key facts Table 75: NetEase, Inc.: key financials ($) Table 76: NetEase, Inc.: key financials (CNY) Table 77: NetEase, Inc.: key financial ratios Table 78: Tencent Holdings Limited: key facts Table 79: Tencent Holdings Limited: key financials ($) Table 80: Tencent Holdings Limited: key financials (CNY) Table 81: Tencent Holdings Limited: key financial ratios Table 82: Alibaba Group Holding Limited: key facts Table 83: Alibaba Group Holding Limited: key financials ($) Table 84: Alibaba Group Holding Limited: key financials (CNY) Table 85: Alibaba Group Holding Limited: key financial ratios Table 86: Reliance Industries Limited: key facts Table 87: Reliance Industries Limited: key financials ($) Table 88: Reliance Industries Limited: key financials (Rs.) Table 89: Reliance Industries Limited: key financial ratios Table 90: Alphabet Inc: key facts Table 91: Alphabet Inc: key financials ($) Table 92: Alphabet Inc: key financial ratios Table 93: Cheetah Mobile Inc.: key facts Table 94: Cheetah Mobile Inc.: key financials ($) Table 95: Cheetah Mobile Inc.: key financials (CNY) Table 96: Cheetah Mobile Inc.: key financial ratios Table 97: Facebook, Inc.: key facts Table 98: Facebook, Inc.: key financials ($) Table 99: Facebook, Inc.: key financial ratios Table 100: Microsoft Corporation: key facts Table 101: Microsoft Corporation: key financials ($) Table 102: Microsoft Corporation: key financial ratiosList of Figures Figure 1: Top 5 emerging countries mobile apps industry, revenue ($m), 2013-22 Figure 2: Top 5 emerging countries mobile apps industry, revenue ($m), 2013-17 Figure 3: Top 5 emerging countries mobile apps industry forecast, revenue ($m), 2017-22 Figure 4: South Africa mobile apps market value: $ million, 2013–17 Figure 5: South Africa mobile apps market volume: thousand downloaded applications, 2013–17 Figure 6: South Africa mobile apps market category segmentation: % share, by value, 2017 Figure 7: South Africa mobile apps market geography segmentation: % share, by value, 2017 Figure 8: South Africa mobile apps market value forecast: $ million, 2017–22 Figure 9: South Africa mobile apps market volume forecast: thousand downloaded applications, 2017–22 Figure 10: Forces driving competition in the mobile apps market in South Africa, 2017 Figure 11: Drivers of buyer power in the mobile apps market in South Africa, 2017 Figure 12: Drivers of supplier power in the mobile apps market in South Africa, 2017 Figure 13: Factors influencing the likelihood of new entrants in the mobile apps market in South Africa, 2017 Figure 14: Factors influencing the threat of substitutes in the mobile apps market in South Africa, 2017 Figure 15: Drivers of degree of rivalry in the mobile apps market in South Africa, 2017 Figure 16: Brazil mobile apps market value: $ million, 2013–17 Figure 17: Brazil mobile apps market volume: thousand downloaded applications, 2013–17 Figure 18: Brazil mobile apps market category segmentation: % share, by value, 2017 Figure 19: Brazil mobile apps market geography segmentation: % share, by value, 2017 Figure 20: Brazil mobile apps market value forecast: $ million, 2017–22 Figure 21: Brazil mobile apps market volume forecast: thousand downloaded applications, 2017–22 Figure 22: Forces driving competition in the mobile apps market in Brazil, 2017 Figure 23: Drivers of buyer power in the mobile apps market in Brazil, 2017 Figure 24: Drivers of supplier power in the mobile apps market in Brazil, 2017 Figure 25: Factors influencing the likelihood of new entrants in the mobile apps market in Brazil, 2017 Figure 26: Factors influencing the threat of substitutes in the mobile apps market in Brazil, 2017 Figure 27: Drivers of degree of rivalry in the mobile apps market in Brazil, 2017 Figure 28: China mobile apps market value: $ billion, 2013–17 Figure 29: China mobile apps market volume: million downloaded applications, 2013–17 Figure 30: China mobile apps market category segmentation: % share, by value, 2017 Figure 31: China mobile apps market geography segmentation: % share, by value, 2017 Figure 32: China mobile apps market value forecast: $ billion, 2017–22 Figure 33: China mobile apps market volume forecast: million downloaded applications, 2017–22 Figure 34: Forces driving competition in the mobile apps market in China, 2017 Figure 35: Drivers of buyer power in the mobile apps market in China, 2017 Figure 36: Drivers of supplier power in the mobile apps market in China, 2017 Figure 37: Factors influencing the likelihood of new entrants in the mobile apps market in China, 2017 Figure 38: Factors influencing the threat of substitutes in the mobile apps market in China, 2017 Figure 39: Drivers of degree of rivalry in the mobile apps market in China, 2017 Figure 40: India mobile apps market value: $ million, 2013–17 Figure 41: India mobile apps market volume: million downloaded applications, 2013–17 Figure 42: India mobile apps market category segmentation: % share, by value, 2017 Figure 43: India mobile apps market geography segmentation: % share, by value, 2017 Figure 44: India mobile apps market value forecast: $ million, 2017–22 Figure 45: India mobile apps market volume forecast: million downloaded applications, 2017–22 Figure 46: Forces driving competition in the mobile apps market in India, 2017 Figure 47: Drivers of buyer power in the mobile apps market in India, 2017 Figure 48: Drivers of supplier power in the mobile apps market in India, 2017 Figure 49: Factors influencing the likelihood of new entrants in the mobile apps market in India, 2017 Figure 50: Factors influencing the threat of substitutes in the mobile apps market in India, 2017 Figure 51: Drivers of degree of rivalry in the mobile apps market in India, 2017 Figure 52: Mexico mobile apps market value: $ million, 2013–17 Figure 53: Mexico mobile apps market volume: thousand downloaded applications, 2013–17 Figure 54: Mexico mobile apps market category segmentation: % share, by value, 2017 Figure 55: Mexico mobile apps market geography segmentation: % share, by value, 2017 Figure 56: Mexico mobile apps market value forecast: $ million, 2017–22 Figure 57: Mexico mobile apps market volume forecast: thousand downloaded applications, 2017–22 Figure 58: Forces driving competition in the mobile apps market in Mexico, 2017 Figure 59: Drivers of buyer power in the mobile apps market in Mexico, 2017 Figure 60: Drivers of supplier power in the mobile apps market in Mexico, 2017 Figure 61: Factors influencing the likelihood of new entrants in the mobile apps market in Mexico, 2017 Figure 62: Factors influencing the threat of substitutes in the mobile apps market in Mexico, 2017 Figure 63: Drivers of degree of rivalry in the mobile apps market in Mexico, 2017 Figure 64: Samsung Electronics Co., Ltd.: revenues & profitability Figure 65: Samsung Electronics Co., Ltd.: assets & liabilities Figure 66: Baidu, Inc.: revenues & profitability Figure 67: Baidu, Inc.: assets & liabilities Figure 68: NetEase, Inc.: revenues & profitability Figure 69: NetEase, Inc.: assets & liabilities Figure 70: Tencent Holdings Limited: revenues & profitability Figure 71: Tencent Holdings Limited: assets & liabilities Figure 72: Alibaba Group Holding Limited: revenues & profitability Figure 73: Alibaba Group Holding Limited: assets & liabilities Figure 74: Reliance Industries Limited: revenues & profitability Figure 75: Reliance Industries Limited: assets & liabilities Figure 76: Alphabet Inc: revenues & profitability Figure 77: Alphabet Inc: assets & liabilities Figure 78: Cheetah Mobile Inc.: revenues & profitability Figure 79: Cheetah Mobile Inc.: assets & liabilities Figure 80: Facebook, Inc.: revenues & profitability Figure 81: Facebook, Inc.: assets & liabilities Figure 82: Microsoft Corporation: revenues & profitability Figure 83: Microsoft Corporation: assets & liabilities