Table of Contents Introduction 15 What is this report about? 15 Who is the target reader? 15 How to use this report 15 Definitions 15 Group of Eight (G8) Mobile Apps 16 Industry Outlook 16 Mobile Apps in Canada 20 Market Overview 20 Market Data 21 Market Segmentation 23 Market outlook 25 Five forces analysis 27 Macroeconomic indicators 36 Mobile Apps in France 38 Market Overview 38 Market Data 39 Market Segmentation 41 Market outlook 43 Five forces analysis 45 Macroeconomic indicators 54 Mobile Apps in Germany 56 Market Overview 56 Market Data 57 Market Segmentation 59 Market outlook 61 Five forces analysis 63 Macroeconomic indicators 72 Mobile Apps in Italy 74 Market Overview 74 Market Data 75 Market Segmentation 77 Market outlook 79 Five forces analysis 81 Macroeconomic indicators 90 Mobile Apps in Japan 92 Market Overview 92 Market Data 94 Market Segmentation 96 Market outlook 98 Five forces analysis 100 Macroeconomic indicators 109 Mobile Apps in Russia 111 Market Overview 111 Market Data 112 Market Segmentation 114 Market outlook 116 Five forces analysis 118 Macroeconomic indicators 127 Mobile Apps in The United Kingdom 129 Market Overview 129 Market Data 130 Market Segmentation 132 Market outlook 134 Five forces analysis 136 Macroeconomic indicators 145 Mobile Apps in The United States 147 Market Overview 147 Market Data 148 Market Segmentation 150 Market outlook 152 Five forces analysis 154 Macroeconomic indicators 163 Company Profiles 165 Leading Companies 165 Appendix 201 Methodology 201 About MarketLine 202

List of Tables Table 1: G8 mobile apps industry, revenue($m), 2013-22 Table 2: G8 mobile apps industry, revenue by country ($m), 2013-17 Table 3: G8 mobile apps industry forecast, revenue by country ($m), 2017-22 Table 4: Canada mobile apps market value: $ million, 2013–17 Table 5: Canada mobile apps market volume: thousand downloaded applications, 2013–17 Table 6: Canada mobile apps market category segmentation: $ million, 2017 Table 7: Canada mobile apps market geography segmentation: $ million, 2017 Table 8: Canada mobile apps market value forecast: $ million, 2017–22 Table 9: Canada mobile apps market volume forecast: thousand downloaded applications, 2017–22 Table 10: Canada size of population (million), 2013–17 Table 11: Canada gdp (constant 2005 prices, $ billion), 2013–17 Table 12: Canada gdp (current prices, $ billion), 2013–17 Table 13: Canada inflation, 2013–17 Table 14: Canada consumer price index (absolute), 2013–17 Table 15: Canada exchange rate, 2013–17 Table 16: France mobile apps market value: $ million, 2013–17 Table 17: France mobile apps market volume: million downloaded applications, 2013–17 Table 18: France mobile apps market category segmentation: $ million, 2017 Table 19: France mobile apps market geography segmentation: $ million, 2017 Table 20: France mobile apps market value forecast: $ million, 2017–22 Table 21: France mobile apps market volume forecast: million downloaded applications, 2017–22 Table 22: France size of population (million), 2013–17 Table 23: France gdp (constant 2005 prices, $ billion), 2013–17 Table 24: France gdp (current prices, $ billion), 2013–17 Table 25: France inflation, 2013–17 Table 26: France consumer price index (absolute), 2013–17 Table 27: France exchange rate, 2013–17 Table 28: Germany mobile apps market value: $ million, 2013–17 Table 29: Germany mobile apps market volume: million downloaded applications, 2013–17 Table 30: Germany mobile apps market category segmentation: $ million, 2017 Table 31: Germany mobile apps market geography segmentation: $ million, 2017 Table 32: Germany mobile apps market value forecast: $ million, 2017–22 Table 33: Germany mobile apps market volume forecast: million downloaded applications, 2017–22 Table 34: Germany size of population (million), 2013–17 Table 35: Germany gdp (constant 2005 prices, $ billion), 2013–17 Table 36: Germany gdp (current prices, $ billion), 2013–17 Table 37: Germany inflation, 2013–17 Table 38: Germany consumer price index (absolute), 2013–17 Table 39: Germany exchange rate, 2013–17 Table 40: Italy mobile apps market value: $ million, 2013–17 Table 41: Italy mobile apps market volume: thousand downloaded applications, 2013–17 Table 42: Italy mobile apps market category segmentation: $ million, 2017 Table 43: Italy mobile apps market geography segmentation: $ million, 2017 Table 44: Italy mobile apps market value forecast: $ million, 2017–22 Table 45: Italy mobile apps market volume forecast: thousand downloaded applications, 2017–22 Table 46: Italy size of population (million), 2013–17 Table 47: Italy gdp (constant 2005 prices, $ billion), 2013–17 Table 48: Italy gdp (current prices, $ billion), 2013–17 Table 49: Italy inflation, 2013–17 Table 50: Italy consumer price index (absolute), 2013–17 Table 51: Italy exchange rate, 2013–17 Table 52: Japan mobile apps market value: $ billion, 2013–17 Table 53: Japan mobile apps market volume: million downloaded applications, 2013–17 Table 54: Japan mobile apps market category segmentation: $ billion, 2017 Table 55: Japan mobile apps market geography segmentation: $ billion, 2017 Table 56: Japan mobile apps market value forecast: $ billion, 2017–22 Table 57: Japan mobile apps market volume forecast: million downloaded applications, 2017–22 Table 58: Japan size of population (million), 2013–17 Table 59: Japan gdp (constant 2005 prices, $ billion), 2013–17 Table 60: Japan gdp (current prices, $ billion), 2013–17 Table 61: Japan inflation, 2013–17 Table 62: Japan consumer price index (absolute), 2013–17 Table 63: Japan exchange rate, 2013–17 Table 64: Russia mobile apps market value: $ million, 2013–17 Table 65: Russia mobile apps market volume: million downloaded applications, 2013–17 Table 66: Russia mobile apps market category segmentation: $ million, 2017 Table 67: Russia mobile apps market geography segmentation: $ million, 2017 Table 68: Russia mobile apps market value forecast: $ million, 2017–22 Table 69: Russia mobile apps market volume forecast: million downloaded applications, 2017–22 Table 70: Russia size of population (million), 2013–17 Table 71: Russia gdp (constant 2005 prices, $ billion), 2013–17 Table 72: Russia gdp (current prices, $ billion), 2013–17 Table 73: Russia inflation, 2013–17 Table 74: Russia consumer price index (absolute), 2013–17 Table 75: Russia exchange rate, 2013–17 Table 76: United Kingdom mobile apps market value: $ million, 2013–17 Table 77: United Kingdom mobile apps market volume: million downloaded applications, 2013–17 Table 78: United Kingdom mobile apps market category segmentation: $ million, 2017 Table 79: United Kingdom mobile apps market geography segmentation: $ million, 2017 Table 80: United Kingdom mobile apps market value forecast: $ million, 2017–22 Table 81: United Kingdom mobile apps market volume forecast: million downloaded applications, 2017–22 Table 82: United Kingdom size of population (million), 2013–17 Table 83: United Kingdom gdp (constant 2005 prices, $ billion), 2013–17 Table 84: United Kingdom gdp (current prices, $ billion), 2013–17 Table 85: United Kingdom inflation, 2013–17 Table 86: United Kingdom consumer price index (absolute), 2013–17 Table 87: United Kingdom exchange rate, 2013–17 Table 88: United States mobile apps market value: $ billion, 2013–17 Table 89: United States mobile apps market volume: million downloaded applications, 2013–17 Table 90: United States mobile apps market category segmentation: $ billion, 2017 Table 91: United States mobile apps market geography segmentation: $ billion, 2017 Table 92: United States mobile apps market value forecast: $ billion, 2017–22 Table 93: United States mobile apps market volume forecast: million downloaded applications, 2017–22 Table 94: United States size of population (million), 2013–17 Table 95: United States gdp (constant 2005 prices, $ billion), 2013–17 Table 96: United States gdp (current prices, $ billion), 2013–17 Table 97: United States inflation, 2013–17 Table 98: United States consumer price index (absolute), 2013–17 Table 99: United States exchange rate, 2013–17 Table 100: Twitter, Inc.: key facts Table 101: Twitter, Inc.: key financials ($) Table 102: Twitter, Inc.: key financial ratios Table 103: Amazon.com, Inc.: key facts Table 104: Amazon.com, Inc.: key financials ($) Table 105: Amazon.com, Inc.: key financial ratios Table 106: Cheetah Mobile Inc.: key facts Table 107: Cheetah Mobile Inc.: key financials ($) Table 108: Cheetah Mobile Inc.: key financials (CNY) Table 109: Cheetah Mobile Inc.: key financial ratios Table 110: Microsoft Corporation: key facts Table 111: Microsoft Corporation: key financials ($) Table 112: Microsoft Corporation: key financial ratios Table 113: NAVER Corporation: key facts Table 114: Yahoo Japan Corporation: key facts Table 115: Yahoo Japan Corporation: key financials ($) Table 116: Yahoo Japan Corporation: key financials (¥) Table 117: Yahoo Japan Corporation: key financial ratios Table 118: Mail.ru Group Limited: key facts Table 119: Mail.ru Group Limited: key financials ($) Table 120: Mail.ru Group Limited: key financials (RUB) Table 121: Mail.ru Group Limited: key financial ratios Table 122: Yandex OOO: key facts Table 123: Ubisoft Entertainment S.A.: key facts Table 124: Ubisoft Entertainment S.A.: key financials ($) Table 125: Ubisoft Entertainment S.A.: key financials (€) Table 126: Ubisoft Entertainment S.A.: key financial ratios Table 127: Alphabet Inc: key facts Table 128: Alphabet Inc: key financials ($) Table 129: Alphabet Inc: key financial ratios Table 130: Apple Inc: key facts Table 131: Apple Inc: key financials ($) Table 132: Apple Inc: key financial ratios Table 133: Facebook, Inc.: key facts Table 134: Facebook, Inc.: key financials ($) Table 135: Facebook, Inc.: key financial ratios Table 136: Snap Inc.: key factsList of Figures Figure 1: G8 mobile apps industry, revenue($m), 2013-22 Figure 2: G8 Mobile Apps industry, revenue by country (%), 2017 Figure 3: G8 mobile apps industry, revenue by country ($m), 2013-17 Figure 4: G8 mobile apps industry forecast, revenue by country ($m), 2017-22 Figure 5: Canada mobile apps market value: $ million, 2013–17 Figure 6: Canada mobile apps market volume: thousand downloaded applications, 2013–17 Figure 7: Canada mobile apps market category segmentation: % share, by value, 2017 Figure 8: Canada mobile apps market geography segmentation: % share, by value, 2017 Figure 9: Canada mobile apps market value forecast: $ million, 2017–22 Figure 10: Canada mobile apps market volume forecast: thousand downloaded applications, 2017–22 Figure 11: Forces driving competition in the mobile apps market in Canada, 2017 Figure 12: Drivers of buyer power in the mobile apps market in Canada, 2017 Figure 13: Drivers of supplier power in the mobile apps market in Canada, 2017 Figure 14: Factors influencing the likelihood of new entrants in the mobile apps market in Canada, 2017 Figure 15: Factors influencing the threat of substitutes in the mobile apps market in Canada, 2017 Figure 16: Drivers of degree of rivalry in the mobile apps market in Canada, 2017 Figure 17: France mobile apps market value: $ million, 2013–17 Figure 18: France mobile apps market volume: million downloaded applications, 2013–17 Figure 19: France mobile apps market category segmentation: % share, by value, 2017 Figure 20: France mobile apps market geography segmentation: % share, by value, 2017 Figure 21: France mobile apps market value forecast: $ million, 2017–22 Figure 22: France mobile apps market volume forecast: million downloaded applications, 2017–22 Figure 23: Forces driving competition in the mobile apps market in France, 2017 Figure 24: Drivers of buyer power in the mobile apps market in France, 2017 Figure 25: Drivers of supplier power in the mobile apps market in France, 2017 Figure 26: Factors influencing the likelihood of new entrants in the mobile apps market in France, 2017 Figure 27: Factors influencing the threat of substitutes in the mobile apps market in France, 2017 Figure 28: Drivers of degree of rivalry in the mobile apps market in France, 2017 Figure 29: Germany mobile apps market value: $ million, 2013–17 Figure 30: Germany mobile apps market volume: million downloaded applications, 2013–17 Figure 31: Germany mobile apps market category segmentation: % share, by value, 2017 Figure 32: Germany mobile apps market geography segmentation: % share, by value, 2017 Figure 33: Germany mobile apps market value forecast: $ million, 2017–22 Figure 34: Germany mobile apps market volume forecast: million downloaded applications, 2017–22 Figure 35: Forces driving competition in the mobile apps market in Germany, 2017 Figure 36: Drivers of buyer power in the mobile apps market in Germany, 2017 Figure 37: Drivers of supplier power in the mobile apps market in Germany, 2017 Figure 38: Factors influencing the likelihood of new entrants in the mobile apps market in Germany, 2017 Figure 39: Factors influencing the threat of substitutes in the mobile apps market in Germany, 2017 Figure 40: Drivers of degree of rivalry in the mobile apps market in Germany, 2017 Figure 41: Italy mobile apps market value: $ million, 2013–17 Figure 42: Italy mobile apps market volume: thousand downloaded applications, 2013–17 Figure 43: Italy mobile apps market category segmentation: % share, by value, 2017 Figure 44: Italy mobile apps market geography segmentation: % share, by value, 2017 Figure 45: Italy mobile apps market value forecast: $ million, 2017–22 Figure 46: Italy mobile apps market volume forecast: thousand downloaded applications, 2017–22 Figure 47: Forces driving competition in the mobile apps market in Italy, 2017 Figure 48: Drivers of buyer power in the mobile apps market in Italy, 2017 Figure 49: Drivers of supplier power in the mobile apps market in Italy, 2017 Figure 50: Factors influencing the likelihood of new entrants in the mobile apps market in Italy, 2017 Figure 51: Factors influencing the threat of substitutes in the mobile apps market in Italy, 2017 Figure 52: Drivers of degree of rivalry in the mobile apps market in Italy, 2017 Figure 53: Japan mobile apps market value: $ billion, 2013–17 Figure 54: Japan mobile apps market volume: million downloaded applications, 2013–17 Figure 55: Japan mobile apps market category segmentation: % share, by value, 2017 Figure 56: Japan mobile apps market geography segmentation: % share, by value, 2017 Figure 57: Japan mobile apps market value forecast: $ billion, 2017–22 Figure 58: Japan mobile apps market volume forecast: million downloaded applications, 2017–22 Figure 59: Forces driving competition in the mobile apps market in Japan, 2017 Figure 60: Drivers of buyer power in the mobile apps market in Japan, 2017 Figure 61: Drivers of supplier power in the mobile apps market in Japan, 2017 Figure 62: Factors influencing the likelihood of new entrants in the mobile apps market in Japan, 2017 Figure 63: Factors influencing the threat of substitutes in the mobile apps market in Japan, 2017 Figure 64: Drivers of degree of rivalry in the mobile apps market in Japan, 2017 Figure 65: Russia mobile apps market value: $ million, 2013–17 Figure 66: Russia mobile apps market volume: million downloaded applications, 2013–17 Figure 67: Russia mobile apps market category segmentation: % share, by value, 2017 Figure 68: Russia mobile apps market geography segmentation: % share, by value, 2017 Figure 69: Russia mobile apps market value forecast: $ million, 2017–22 Figure 70: Russia mobile apps market volume forecast: million downloaded applications, 2017–22 Figure 71: Forces driving competition in the mobile apps market in Russia, 2017 Figure 72: Drivers of buyer power in the mobile apps market in Russia, 2017 Figure 73: Drivers of supplier power in the mobile apps market in Russia, 2017 Figure 74: Factors influencing the likelihood of new entrants in the mobile apps market in Russia, 2017 Figure 75: Factors influencing the threat of substitutes in the mobile apps market in Russia, 2017