Table of Contents PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: INTRODUCTION • Market outline PART 05: MARKET SIZING • Market size and forecast 2016-2021 PART 06: FIVE FORCES ANALYSIS PART 07: MARKET SEGMENTATION BY END-USER • Segmentation by end-user • Comparison by end-users • Retail – Market size and forecast 2016-2021 • Automobile – Market size and forecast 2016-2021 • Media & entertainment – Market size and forecast 2016-2021 • Others – Market size and forecast 2016-2021 • Market opportunity by end-users PART 08: REGIONAL LANDSCAPE • Geographical segmentation • Americas – Market size and forecast 2016-2021 • A case study on the innovative McCafe advertising strategy • EMEA – Market size and forecast 2016-2021 • APAC – Market size and forecast 2016-2021 • A case study on the ZARA store advertising strategy • Key leading countries • Market opportunity PART 09: DECISION FRAMEWORK PART 10: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 11: MARKET TRENDS • Popularity of 3D displays for advertisements • Adoption of high-resolution displays • Emergence of TOLEDs PART 12: VENDOR LANDSCAPE • Competitive scenario • Other prominent vendors • Shenzhen AuroLED Technology • Shenzhen NEXNOVO Technology • ClearLED • LED-Hero Electronic Technology PART 13: VENDOR ANALYSIS • Vendor overview • BenQ • LG Electronics • Panasonic • Planar Systems PART 14: APPENDIX • List of abbreviations List of Exhibits Exhibit 01: Global transparent digital signage market – Market size and forecast 2016-2021 ($ bn) Exhibit 02: Global transparent digital signage market – Year-over-year growth 2017-2021 (%) Exhibit 03: Five forces analysis Exhibit 04: Global transparent digital signage market by end-user – Market share 2016-2021 (%) Exhibit 05: Comparison by end-users Exhibit 06: Retail – Market size and forecast 2016-2021 ($ bn) Exhibit 07: Retail – Year-over-year growth 2017-2021 (%) Exhibit 08: Automobile – Market size and forecast 2016-2021 ($ bn) Exhibit 09: Automobile – Year-over-year growth 2017-2021 (%) Exhibit 10: Media & entertainment - Market size and forecast 2016-2021 ($ bn) Exhibit 11: Media & entertainment – Year-over-year growth 2017-2021 (%) Exhibit 12: Others – Market size and forecast 2016-2021 ($ bn) Exhibit 13: Others – Year-over-year growth 2017-2021 (%) Exhibit 14: Market opportunity by end-users Exhibit 15: Global transparent digital signage market – Market share by geography 2016-2021 (%) Exhibit 16: Regional comparison Exhibit 17: Americas – Market size and forecast 2016-2021 ($ bn) Exhibit 18: McCafe drinks sold per day (units) Exhibit 19: Leasing model - Monthly profits of ClearLED ($) Exhibit 20: Americas – Year-over-year growth 2017-2021 (%) Exhibit 21: Top 3 countries in the Americas Exhibit 22: EMEA – Market size and forecast 2016-2021 ($ bn) Exhibit 23: EMEA – Year-over-year growth 2017-2021 (%) Exhibit 24: Top 3 countries in EMEA Exhibit 25: APAC – Market size and forecast 2016-2021 ($ bn) Exhibit 26: Products used in ZARA store Exhibit 27: APAC – Year-over-year growth 2017-2021 (%) Exhibit 28: Top 3 countries in APAC Exhibit 29: Key leading countries Exhibit 30: Global retail market: Segmentation by type 2016-2021 (%) Exhibit 31: Key competitive factors Exhibit 32: Revenue breakup of the global transparent digital signage market

BenQ, LG Electronics, Panasonic, and Planar Systems, Shenzhen AuroLED Technology, Shenzhen NEXNOVO Technology, ClearLED, and LED-Hero Electronic Technology.