Table of Contents Chapter 1 Overview of Interactive TV 1.1 Definition of Interactive TV in This Report 1.2 Commercial Types of Interactive TV 1.2.1 Normal Version 1.2.2 Customised Version 1.3 Downstream Application of Interactive TV 1.3.1 Household 1.3.2 Commercial 1.4 Development History of Interactive TV 1.5 Market Status and Trend of Interactive TV 2013-2023 1.5.1 Global Interactive TV Market Status and Trend 2013-2023 1.5.2 Regional Interactive TV Market Status and Trend 2013-2023 Chapter 2 Global Market Status and Forecast by Regions 2.1 Market Development of Interactive TV 2013-2017 2.2 Production Market of Interactive TV by Regions 2.2.1 Production Volume of Interactive TV by Regions 2.2.2 Production Value of Interactive TV by Regions 2.3 Demand Market of Interactive TV by Regions 2.4 Production and Demand Status of Interactive TV by Regions 2.4.1 Production and Demand Status of Interactive TV by Regions 2013-2017 2.4.2 Import and Export Status of Interactive TV by Regions 2013-2017 Chapter 3 Global Market Status and Forecast by Types 3.1 Production Volume of Interactive TV by Types 3.2 Production Value of Interactive TV by Types 3.3 Market Forecast of Interactive TV by Types Chapter 4 Global Market Status and Forecast by Downstream Industry 4.1 Demand Volume of Interactive TV by Downstream Industry 4.2 Market Forecast of Interactive TV by Downstream Industry Chapter 5 Market Driving Factor Analysis of Interactive TV 5.1 Global Economy Situation and Trend Overview 5.2 Interactive TV Downstream Industry Situation and Trend Overview Chapter 6 Interactive TV Market Competition Status by Major Manufacturers 6.1 Production Volume of Interactive TV by Major Manufacturers 6.2 Production Value of Interactive TV by Major Manufacturers 6.3 Basic Information of Interactive TV by Major Manufacturers 6.3.1 Headquarters Location and Established Time of Interactive TV Major Manufacturer 6.3.2 Employees and Revenue Level of Interactive TV Major Manufacturer 6.4 Market Competition News and Trend 6.4.1 Merger, Consolidation or Acquisition News 6.4.2 Investment or Disinvestment News 6.4.3 New Product Development and Launch Chapter 7 Interactive TV Major Manufacturers Introduction and Market Data 7.1 Sony 7.1.1 Company profile 7.1.2 Representative Interactive TV Product 7.1.3 Interactive TV Sales, Revenue, Price and Gross Margin of Sony 7.2 Apple 7.2.1 Company profile 7.2.2 Representative Interactive TV Product 7.2.3 Interactive TV Sales, Revenue, Price and Gross Margin of Apple 7.3 Haier 7.3.1 Company profile 7.3.2 Representative Interactive TV Product 7.3.3 Interactive TV Sales, Revenue, Price and Gross Margin of Haier 7.4 Hong Kong Skyworth 7.4.1 Company profile 7.4.2 Representative Interactive TV Product 7.4.3 Interactive TV Sales, Revenue, Price and Gross Margin of Hong Kong Skyworth 7.5 Intel 7.5.1 Company profile 7.5.2 Representative Interactive TV Product 7.5.3 Interactive TV Sales, Revenue, Price and Gross Margin of Intel 7.6 Koninklijke Philips 7.6.1 Company profile 7.6.2 Representative Interactive TV Product 7.6.3 Interactive TV Sales, Revenue, Price and Gross Margin of Koninklijke Philips 7.7 Logitech International 7.7.1 Company profile 7.7.2 Representative Interactive TV Product 7.7.3 Interactive TV Sales, Revenue, Price and Gross Margin of Logitech International 7.8 Microsoft 7.8.1 Company profile 7.8.2 Representative Interactive TV Product 7.8.3 Interactive TV Sales, Revenue, Price and Gross Margin of Microsoft 7.9 Onida Electronics 7.9.1 Company profile 7.9.2 Representative Interactive TV Product 7.9.3 Interactive TV Sales, Revenue, Price and Gross Margin of Onida Electronics 7.10 Sharp 7.10.1 Company profile 7.10.2 Representative Interactive TV Product 7.10.3 Interactive TV Sales, Revenue, Price and Gross Margin of Sharp 7.11 TCL 7.11.1 Company profile 7.11.2 Representative Interactive TV Product 7.11.3 Interactive TV Sales, Revenue, Price and Gross Margin of TCL 7.12 TechniSat Digital 7.12.1 Company profile 7.12.2 Representative Interactive TV Product 7.12.3 Interactive TV Sales, Revenue, Price and Gross Margin of TechniSat Digital 7.13 Toshiba 7.13.1 Company profile 7.13.2 Representative Interactive TV Product 7.13.3 Interactive TV Sales, Revenue, Price and Gross Margin of Toshiba 7.14 Videocon Industries 7.14.1 Company profile 7.14.2 Representative Interactive TV Product 7.14.3 Interactive TV Sales, Revenue, Price and Gross Margin of Videocon Industries 7.15 Samsung Electronics 7.15.1 Company profile 7.15.2 Representative Interactive TV Product 7.15.3 Interactive TV Sales, Revenue, Price and Gross Margin of Samsung Electronics 7.16 Panasonic 7.17 LG Electronics Chapter 8 Upstream and Downstream Market Analysis of Interactive TV 8.1 Industry Chain of Interactive TV 8.2 Upstream Market and Representative Companies Analysis 8.3 Downstream Market and Representative Companies Analysis Chapter 9 Cost and Gross Margin Analysis of Interactive TV 9.1 Cost Structure Analysis of Interactive TV 9.2 Raw Materials Cost Analysis of Interactive TV 9.3 Labor Cost Analysis of Interactive TV 9.4 Manufacturing Expenses Analysis of Interactive TV Chapter 10 Marketing Status Analysis of Interactive TV 10.1 Marketing Channel 10.1.1 Direct Marketing 10.1.2 Indirect Marketing 10.1.3 Marketing Channel Development Trend 10.2 Market Positioning 10.2.1 Pricing Strategy 10.2.2 Brand Strategy 10.2.3 Target Client 10.3 Distributors/Traders List Chapter 11 Report Conclusion Chapter 12 Research Methodology and Reference 12.1 Methodology/Research Approach 12.1.1 Research Programs/Design 12.1.2 Market Size Estimation 12.1.3 Market Breakdown and Data Triangulation 12.2 Data Source 12.2.1 Secondary Sources 12.2.2 Primary Sources 12.3 Reference

List of Tables Table Advantage and Disadvantage of Normal Version Table Advantage and Disadvantage of Customised Version Table Production Volume of Interactive TV by Regions 2013-2017 Table Production Value of Interactive TV by Regions 2013-2017 Table Demand Volume of Interactive TV by Regions 2013-2017 Table Production and Demand Status of Interactive TV in Region One 2013-2017 Table Production and Demand Status of Interactive TV in Region Two 2013-2017 Table Production and Demand Status of Interactive TV in Region Three 2013-2017 Table Production and Demand Status of Interactive TV in Region Four 2013-2017 Table Import Volume of Interactive TV by Regions 2013-2017 Table Export Volume of Interactive TV by Regions 2013-2017 Table Production Volume of Interactive TV by Types 2013-2017 Table Production Value of Interactive TV by Types 2013-2017 Table Production Volume Forecast of Interactive TV by Types 2018-2023 Table Production Value Forecast of Interactive TV by Types 2018-2023 Table Demand Volume of Interactive TV by Downstream Industry 2013-2017 Table Demand Volume Forecast of Interactive TV by Downstream Industry 2018-2023 Table Production Volume of Interactive TV by Major Manufacturers 2013-2017 Table Production Value of Interactive TV by Major Manufacturers 2013-2017 Table Headquarters Location and Established Time of Interactive TV Major Manufacturer Table Employees and Revenue Level of Interactive TV Major Manufacturer Table Representative Interactive TV Product One of Sony Table Representative Interactive TV Product Two of Sony Table Interactive TV Sales, Revenue, Price and Gross Margin of Sony 2013-2017 Table Representative Interactive TV Product One of Apple Table Representative Interactive TV Product Two of Apple Table Interactive TV Sales, Revenue, Price and Gross Margin of Apple 2013-2017 Table Representative Interactive TV Product One of Haier Table Representative Interactive TV Product Two of Haier Table Interactive TV Sales, Revenue, Price and Gross Margin of Haier 2013-2017 Table Representative Interactive TV Product One of Hong Kong Skyworth Table Representative Interactive TV Product Two of Hong Kong Skyworth Table Interactive TV Sales, Revenue, Price and Gross Margin of Hong Kong Skyworth 2013-2017 Table Representative Interactive TV Product One of Intel Table Representative Interactive TV Product Two of Intel Table Interactive TV Sales, Revenue, Price and Gross Margin of Intel 2013-2017 Table Representative Interactive TV Product One of Koninklijke Philips Table Representative Interactive TV Product Two of Koninklijke Philips Table Interactive TV Sales, Revenue, Price and Gross Margin of Koninklijke Philips 2013-2017 Table Representative Interactive TV Product One of Logitech International Table Representative Interactive TV Product Two of Logitech International Table Interactive TV Sales, Revenue, Price and Gross Margin of Logitech International 2013-2017 Table Representative Interactive TV Product One of Microsoft Table Representative Interactive TV Product Two of Microsoft Table Interactive TV Sales, Revenue, Price and Gross Margin of Microsoft 2013-2017 Table Representative Interactive TV Product One of Onida Electronics Table Representative Interactive TV Product Two of Onida Electronics Table Interactive TV Sales, Revenue, Price and Gross Margin of Onida Electronics 2013-2017 Table Representative Interactive TV Product One of Sharp Table Representative Interactive TV Product Two of Sharp Table Interactive TV Sales, Revenue, Price and Gross Margin of Sharp 2013-2017 Table Representative Interactive TV Product One of TCL Table Representative Interactive TV Product Two of TCL Table Interactive TV Sales, Revenue, Price and Gross Margin of TCL 2013-2017 Table Representative Interactive TV Product One of TechniSat Digital Table Representative Interactive TV Product Two of TechniSat Digital Table Interactive TV Sales, Revenue, Price and Gross Margin of TechniSat Digital 2013-2017 Table Representative Interactive TV Product One of Toshiba Table Representative Interactive TV Product Two of Toshiba Table Interactive TV Sales, Revenue, Price and Gross Margin of Toshiba 2013-2017 Table Representative Interactive TV Product One of Videocon Industries Table Representative Interactive TV Product Two of Videocon Industries Table Interactive TV Sales, Revenue, Price and Gross Margin of Videocon Industries 2013-2017 Table Representative Interactive TV Product One of Samsung Electronics Table Representative Interactive TV Product Two of Samsung Electronics Table Interactive TV Sales, Revenue, Price and Gross Margin of Samsung Electronics 2013-2017