Table of Contents PART 01: Executive summary PART 02: Scope of the report PART 03: Research Methodology PART 04: Introduction • Market outline • Segmentation by distribution channel PART 05: Market landscape • Market overview • Global potato chips market • Five forces analysis PART 06: Market segmentation by distribution channel • Regional segmentation of potato chips market by distribution channel • Distribution channel segmentation in Americas • Distribution channel segmentation in EMEA • Distribution channel segmentation in APAC PART 07: Geographical segmentation • Global potato chips market by geography • Potato chips market in the Americas • Potato chips market in EMEA • Potato chips market in APAC PART 08: Key leading countries • The US • The UK • India • Japan PART 09: Decision framework PART 10: Drivers and challenges • Market drivers • Market challenges PART 11: Market trends • Innovative product offerings • Technological advances • Increase in strategic alliances • Growth in emerging markets PART 12: Competitive analysis • Competitive scenario • Competitive positioning assessment • Market positioning matrix based on product portfolio and market presence of key players • Calbee • Intersnack Group • Kellogg • PepsiCo • Other prominent market players PART 13: Appendix • List of abbreviations List of Exhibits Exhibit 01: Overview of global potato chips market Exhibit 02: Global potato chips market by revenue ($ billions) Exhibit 03: Five forces analysis Exhibit 04: Number of convenience stores 2014 and 2015 in top countries Exhibit 05: Distribution channel in Americas in 2016 (% share of revenue) Exhibit 06: Distribution channel in EMEA in 2016 (% share of revenue) Exhibit 07: Distribution channel in APAC in 2016 (% share of revenue) Exhibit 08: Global potato chips market by geography 2016 and 2021 (% share of revenue) Exhibit 09: Growth outlook for global potato chips market by geography 2016-2021 Exhibit 10: Potato chips market in the Americas 2016-2021 ($ billions) Exhibit 11: Potato chips market in EMEA 2016-2021 ($ billions) Exhibit 12: Potato chips market in APAC 2016-2021 ($ billions) Exhibit 13: Top 10 potato chip brands in US 2015 (in terms of revenue) Exhibit 14: Global packaged fruit snacks market 2016-2021 ($ billions) Exhibit 15: Competitive positioning matrix for key potato chips manufacturers in 2016 Exhibit 16: Market positioning matrix based on product portfolio and market presence of key players Exhibit 17: Calbee: Product portfolio Exhibit 18: Intersnack Group: Product portfolio Exhibit 19: Kellogg: Product portfolio Exhibit 20: PepsiCo: Product portfolio

Calbee, Intersnack Group, Kellogg, PepsiCo, Arca Continental, Burts Potato Chips, Haldiram Foods International, Hain Celestial Group, Herr Foods, ITC, Old Dutch Foods, and The Lorenz Bahlsen Snack-World.