Global Mobile Value-Added Services (VAS) Market Size, Status and Forecast 2019-2025

SKU ID : QYR-13753305

Publishing Date : 17-Jan-2019

No. of pages : 108

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  • Mobile value added services (MVAS) are defined as mobile services that are offered by mobile service providers apart from the voice communication services.
    The quick innovations in technology have led to the evolution of MVAS beyond the voice communication services. It helps mobile service providers to create and sustain new revenue streams and drive ARPU. Rising mobile phones, network penetration, and increased return on marketing spend are some of the factors driving the mobile value added services market. Social media offer new opportunities for the vendors. Whereas, privacy concerns is the key challenge being faced by the marketers in the MVAS ecosystem.


    In 2018, the global Mobile Value-Added Services (VAS) market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

    This report focuses on the global Mobile Value-Added Services (VAS) status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Mobile Value-Added Services (VAS) development in United States, Europe and China.

    The key players covered in this study
    America Movil
    Apple
    Comviva Technologies
    Google
    AT&T
    Blackberry
    CanvasM Technologies
    KongZhong
    Near (AdNear)
    Nokia
    OnMobile
    Samsung
    Sprint
    Vodafone
    ZTE

    Market segment by Type, the product can be split into
    Short Messaging Service (SMS)
    Multimedia Messaging Service (MMS)
    Location Based Services
    Mobile Email & IM
    Mobile Money
    Mobile Advertising
    Mobile Infotainment

    Market segment by Application, split into
    BFSI
    Media and Entertainment
    Healthcare
    Education
    Retail
    Government
    Telecom & IT
    Others

    Market segment by Regions/Countries, this report covers
    United States
    Europe
    China
    Japan
    Southeast Asia
    India
    Central & South America

    The study objectives of this report are:
    To analyze global Mobile Value-Added Services (VAS) status, future forecast, growth opportunity, key market and key players.
    To present the Mobile Value-Added Services (VAS) development in United States, Europe and China.
    To strategically profile the key players and comprehensively analyze their development plan and strategies.
    To define, describe and forecast the market by product type, market and key regions.

    In this study, the years considered to estimate the market size of Mobile Value-Added Services (VAS) are as follows:
    History Year: 2014-2018
    Base Year: 2018
    Estimated Year: 2019
    Forecast Year 2019 to 2025
    For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.