Global Mobile Analytics Market Growth (Status and Outlook) 2019-2024

SKU ID : LPI-13827588

Publishing Date : 11-Feb-2019

No. of pages : 132


  • Mobile analytics involves measuring and analysing data generated by mobile platforms and properties, such as mobile sites and mobile applications.
    Mobile analytics is mainly used for two applications: Android Platform, iOS Platform, Other Platforms. And Android Platform was the most widely used type which took up about 77% of the global total in 2016. And APP analytics is the most area (70%) of Mobile analytics while it includes synthesized tool with APP analytics in fact.
    The global mobile analytics average price is influenced by the global trend. Complete software is usually free to thousands of USD per month from abroad vendors, if you want to buy new Mobile Analytics. The average price will be in decline trend if more vendors go into operation in the future.
    USA is the largest consumption countries of Mobile Analytics in the world in the past few years and it will keep increasing in the next few years. USA market took up about 37% the global market in 2016, while Europe was about 24%, and Japan is followed with the share about 11%.
    USA, Germany, China and France are now the key developers of Mobile Analytics. There are some vendors with poor quality products, but the Chinese market is still controlled by the abroad vendors. And the high quality products are mainly supplied by overseas producers.
    Google, Yahoo/Flurry, Adobe Systems, Webtrends, IBM, Amazon Web Services, Localytics, Mixpanel, comScore and Microsoft are the key suppliers in the global Mobile Analytics market. Top 10 took up about 70% of the global market in 2016. Abroad vendors took up more than 50% of the Chinese market. Google analytics is the most popular mobile analytics in the word.

    According to this study, over the next five years the Mobile Analytics market will register a 24.9% CAGR in terms of revenue, the global market size will reach US$ 8170 million by 2024, from US$ 2150 million in 2019. In particular, this report presents the global revenue market share of key companies in Mobile Analytics business, shared in Chapter 3.

    This report presents a comprehensive overview, market shares, and growth opportunities of Mobile Analytics market by product type, application, key manufacturers and key regions and countries.

    This study considers the Mobile Analytics value generated from the sales of the following segments:

    Segmentation by product type:
    Mobile APP Analytics
    Mobile Web Analytics
    Other Types
    Segmentation by application:
    Android Platform
    iOS Platform
    Other Platforms

    This report also splits the market by region:
    United States
    Southeast Asia

    The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report:
    Electronic Arts
    Baidu Netcom
    Xiamen Meitu
    Cheetah Mobile
    LINE Corp
    Glu Games

    In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.

    Research objectives
    To study and analyze the global Mobile Analytics market size by key regions/countries, product type and application.
    To understand the structure of Mobile Analytics market by identifying its various subsegments.
    Focuses on the key global Mobile Analytics players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
    To analyze the Mobile Analytics with respect to individual growth trends, future prospects, and their contribution to the total market.
    To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
    To project the size of Mobile Analytics submarkets, with respect to key regions (along with their respective key countries).
    To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
    To strategically profile the key players and comprehensively analyze their growth strategies.