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Global Customer Journey Analytics Market Size, Status and Forecast 2019-2025
SKU ID : QYR-14449766 | Publishing Date : 15-Jul-2019 | No. of pages : 95
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In the component segment, the customer journey analytics software segment is expected to gain a larger market share during the forecast period. The demand for customer journey analytics software is rising, as organizations need a solution to monitor and analyze customer interactions to understand their feelings, emotions, and sentiments. Customer journey analytics vendors provide software that assist companies with the data collection and analysis for generating meaningful insights into customer sentiments, voice of the customer, and the volume of interactions. Customer journey analytics software analyze the data in different formats, such as video, images, text, or audio.
Among touchpoints, the email segment is expected to continue its dominance owing to its increasing use in promoting new offers and resolving queries. The mobile segment is expected to grow at the fastest rate, due to an increased volume of interactions through mobile apps during early stages of customer journeys as well as growing adoption of smartphones among consumers.
In 2018, the global Customer Journey Analytics market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of 19.5% during 2019-2025.
This report focuses on the global Customer Journey Analytics status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Customer Journey Analytics development in United States, Europe and China.
The key players covered in this study
Salesforce
IBM
Adobe Systems
Nice Systems
SAP
Verint Systems
Pointillist
Clickfox
Quadient
Kitewheel
Servion
Callminer
Market segment by Type, the product can be split into
Web
Social media
Mobile
Email
Branch/store
Call center
Others (surveys, promotional events, and sales representatives)
Market segment by Application, split into
Customer segmentation and targeting
Customer behavioral analysis
Customer churn analysis
Campaign management
Brand management
Product management
Others (customer loyalty and process management)
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Customer Journey Analytics status, future forecast, growth opportunity, key market and key players.
To present the Customer Journey Analytics development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Customer Journey Analytics are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Among touchpoints, the email segment is expected to continue its dominance owing to its increasing use in promoting new offers and resolving queries. The mobile segment is expected to grow at the fastest rate, due to an increased volume of interactions through mobile apps during early stages of customer journeys as well as growing adoption of smartphones among consumers.
In 2018, the global Customer Journey Analytics market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of 19.5% during 2019-2025.
This report focuses on the global Customer Journey Analytics status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Customer Journey Analytics development in United States, Europe and China.
The key players covered in this study
Salesforce
IBM
Adobe Systems
Nice Systems
SAP
Verint Systems
Pointillist
Clickfox
Quadient
Kitewheel
Servion
Callminer
Market segment by Type, the product can be split into
Web
Social media
Mobile
Branch/store
Call center
Others (surveys, promotional events, and sales representatives)
Market segment by Application, split into
Customer segmentation and targeting
Customer behavioral analysis
Customer churn analysis
Campaign management
Brand management
Product management
Others (customer loyalty and process management)
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Customer Journey Analytics status, future forecast, growth opportunity, key market and key players.
To present the Customer Journey Analytics development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Customer Journey Analytics are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
