South America Oral Care Market - Segmented by Product Type, Distribution Channel and Geography - Growth, Trends, and Forecast (2022 - 2030)

The South America Oral Care market is expected to reach USD 7.3 billion by 2023, witnessing a healthy CAGR during the forecast period. Argentina recorded the fastest growth in South America Oral Care market. About 1501 million units of Oral Care consumed in 2017, which is growing at a steady CAGR. Increased value growth in the region is attributed to the inflation affecting unit prices of the oral care products.

Brand Loyalty Driving Oral Care Product Sales  

South America is one of the significant markets for oral care products globally which is primarily driven by increased routine usage of dental care products. For instance, Colgate-Palmolive launched dental cream which promises tooth whitening within a week. About 90% of the consumers in Brazil without any positive result still stick to the brand product. Consumers are more brand sophisticated despite the product price. Consumers are also willing to pay extra for the product effectiveness and convenience. Colgate-Palmolive is the market leader in Brazil oral care market which is followed by Unilever. The company had to bear the stagnant growth during the historic period due to lower product price as a result of inflation.

Brazil the Largest Market

Brazil oral care volume sale is witnessing the steady volume growth rate during 2018-2023. Toothpaste continues to dominate the sales in Brazil which is followed by toothbrush sales. Increased sophistication among consumers demanding expensive oral care products continues to drive the market during the forecast period. Argentina recorded the fastest volume and value sales during 2012-2017 which is driven by increased consumer preference for oral hygiene products.

Key Developments

January 2018 - South America leader in Oral care Colgate, advanced its electronic toothbrush with Artificial Intelligence. The company launched the new Colgate® Smart Electronic Toothbrush E1 with Artificial Intelligence in the US on Apple.com and selected Apple Stores. The new AI brush features real-time sensors and artificial intelligence algorithms to detect brushing effectiveness in 16 zones of the mouth.
May 2017 - Unilever’s signed an agreement to acquire the personal care brand of Quala in South America. Quala oral care brand Fortident is the second largest oral care brand in Colombia and Ecuador.
The South America Oral Care market is competitive with a large number of multinational player competing for market share. New product innovation focuses on improved technology, convenience, and natural ingredients are the main strategy adopted by players.

Major players include - COLGATE-PALMOLIVE COMPANY, PROCTER & GAMBLE CO., GLAXOSMITHKLINE PLC, JOHNSON & JOHNSON SERVICES INC, and UNILEVER PLC amongst others.

Reasons to Purchase this Report

Analyzing the outlook of the market with the recent trends and Porter’s five forces analysis
Market dynamics scenario, along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
Distribution Channel sales Analysis by Value
Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategy employed by the major market players
3-month analyst support, along with the Market Estimate sheet in excel

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