Global Pet Oral Care Products Market - Segmented by Product, Animal, and Geography - Growth, Trends, and Forecast (2022 - 2030)

The Global Pet Oral Care Products Market is expected to register a growth rate of approximately 6.8% during the forecast period, 2018-2023. Pet Oral Care Products refer to various kinds of medical appliances, medicines, and other chemicals used to maintain proper oral hygiene and avoid dental diseases in pets. The market is primarily driven by the high prevalence of dental diseases in animals, premiumization of pet care market, and an increase in animal health expenditure. North America followed by Europe are expected to dominate the market, while Asia-Pacific is expected to exhibit fastest growth rate owing to the factors such as the rise in awareness about pet oral health and increase in demand of pet insurance coverage.

Rise in Prevalence of Pet Dental Diseases to Propel the Pet Oral Care Products Market

High prevalence of oral diseases such as gingivitis/periodontal disease, fractured teeth, stomatitis, carious lesions, malocclusion, dental plaques and bad breath, among the pet population is expected to propel the market growth. According to the American Veterinary Medical Association (AVMA), periodontal disease is the most prevalent dental condition among the canine and feline population in the US. Similarly, according to the American Association of Equine Practitioners, most major malocclusions start as small discrepancies when horses are young, often when the permanent teeth erupt between the ages of 2 1/2; and 5 years.
Similarly, as per a report published in the Equine Veterinary Journal, in 2017, the oro-dental disease has been found to be prevalent in Egypt, owing to the fact that 45.3% and 8.4% of horses have moderate and severe oro-dental disease, respectively. Oral mucosal injuries (64.2%) and sharp enamel points (79.8%) were most prevalent among the equine population. In addition, as per a report published in the journal PLOS One, in January 2018, the prevalence of periodontal diseases ranges from 80% in the US to 9.3% in England, while the prevalence of dental calculus has been found to be 31% in Belgium. The report also states that approximately 60.0% of dogs had periodontitis in the Czech Republic, while 61.3% had calculus and 33.8% had missing teeth. Thus the increasing percentage of dogs having various types of oral diseases is expected to drive the growth of Pet Oral Care Products market.
In addition to the aforementioned factor rise in awareness about pet oral health, premiumization of pet care market, and an increase in animal health expenditure are expected to propel the market growth over the forecast period.

Lack of Veterinary Dentistry to Limit Growth of the Pet Oral Care Products Market

The lack of proper opportunities regarding veterinary dentistry, which involves cleaning, adjustment, filing, extraction, or repair of animals' teeth and other aspects of oral health care in animals, is expected to restrain the market growth. Despite being one of the most critical areas of animal healthcare, veterinary dentistry is the most overlooked segment owing to the factors such as inadequate training, failure to invest in decent equipment and a prevailing notion among veterinary practitioners about animal dentistry to be a dirty procedure.
A report published by National Center for Biotechnology Information (NCBI) in 2016 states that, 93.8% of veterinarians in Japan acknowledged the requirement for veterinary dental treatments, while 67.9% was actually implementing dental treatments. Additional, only 23.5% of veterinarians conducting dental therapies had experience of prosthodontics treatment using fillings and crowns as the crucial prostheses. The report also states that the major factors contributing to the inadequacy in veterinary dentistry field are, fewer opportunities to acquire skills and knowledge about dental treatments, coupled with the underestimation of dental technicians and their specialties among veterinarians. Hence, lack of veterinary dentistry is impeding the market growth.

North America to Dominate the Pet Oral Care Products Market

North America is expected to retain its dominance in pet oral care products market over the forecast period owing to the rising companion animal adoption, and increasing per capita animal healthcare expenditure. In addition, the rise in the prevalence of many diverse oral health-related diseases has been identified as the major driving factor for the market growth. The American Veterinary Dental Society (AVDS) states that 80% of dogs and 70% of cats exhibit some early evidence of periodontal disease by the time they become 3 years old and failing to take any effective preventive measures. Hence, giving rise to some severe health issues associated with kidney, liver, heart muscle in older animals, thus creating critical issues in early detection and treatment. Additionally, high awareness about pet health among the pet owners and a rise in the number of dental procedures are some other factors propelling the growth of the pet oral care products in North America.

Key Developments in the Market

• Sept 2017 – Manna Pro Products, LLC announces an acquisition of PetzLife Products Inc. which provides all-natural oral care products for dogs and cats. Hence making PetzLife, a part of their companion animal care business.
• Jun 2018 – Kane Biotech introduced companion pet oral care products in Canada under the StrixNB and Bluestem brands. The company received notification under Health Canada’s Low-Risk Veterinary Health Products (LRVHP) program and approvals are in place.

Major Players - ALLACCEM, CEVA, COLGATE-PALMOLIVE COMPANY, DECHRA VETERINARY PRODUCTS, GORAN PHARMA, HEALTHYMOUTH LLC., IMREX INC., MARS, INCORPORATED, PETZLIFE PRODUCTS INC., TROPICLEAN PET PRODUCTS, VETOQUINOL S.A., and VIRBAC among others.

Reasons to Purchase the Report

• The current and future outlook of the global surgical microscopes market in the developed and emerging markets
• Analysis of various perspectives of the market with the help of Porter’s five forces analysis
• The segment that is expected to dominate the market
• Regions that are expected to witness the fastest growth during the forecast period
• Identify the latest developments, market shares, and strategies employed by the major market players
• 3-month analyst support, along with the market estimate sheet (in Excel)

Customization of the report

• This report can be customized to meet your requirements. Please connect with our representative, who will ensure you to get a report that suits your needs