Global Baby Carrier Market - Growth, Trends, and Forecast (2022 - 2030)

SKU ID : INH-13104376 | Publishing Date : 18-Sep-2018 | No. of pages : 110

Baby Carrier Market Insight

The global baby carrier market is projected to grow at the rate of 4.7% during the forecast period. Key players are significant focusing on building relationships with end-customers through creative and tailored marketing strategies and also using various traditional, new and alternative media channels to parents effectively. Additionally, by leveraging such interactions with end-customers, key players are trying to build a consumer-oriented and brand-driven ecosystem across the globe which is expected to drive the baby carrier market growth across the globe. Increasing product customization, innovation, affordable pricing of babycarrier such as wraps carriers are driving the market growth. Rising demand for more transparency in safety standards of the baby carrier from consumers is changing the market dynamics from last few years.

Product Innovation to Drive the Baby Carrier Market Growth

Growing innovation in baby carrier design and material used in baby carrier products are driving the growth of the baby carrier market across the globe. Increasing popularity of ergonomically designed baby carriers, which are known for better comfort and safety of babies, is likely to drive the growth of baby carrier market. Additionally, parents are giving importance to reliability, comfort, safety, availability, and affordability of baby carrier products which is playing key role to drive the demand of various types of baby carriers from last few years. Owing to development in baby carrier material, light weight baby carriers are expected to drive the growth of the market over the forecast period. Major players in baby carrier are taking inspiration from baby strollers in terms of product innovation in fabric along with shape and size of baby carrier. Demand of high quality baby carrier is driving the parents to pay higher prices for high quality baby carrier products. Moreover, supermarket/hypermarket distribution channel is expected to witness significant growth in sales of baby carrier products.

Baby Wrap Carriers to Witness Significant Growth during the Forecast Period

Baby carrier types such as wraps, ring slings, pouch slings, and buckle carriers are gaining popularity among the parents. However, wrap is expected to hold significant market share in upcoming years as it is simplest and affordable carrier compared to all baby carriers types. Additionally, baby wraps carrier comes in different varieties in fabric such as linen, gauze, knit jersey, wool, cotton, and many more. However, innovation in functionality and new styles is changing the market dynamics of baby carriers, as increasing need for mobility among parents is influencing the sales of baby sling and buckled baby carrier products from last few years. Additionally, portfolio extension by the key players has led to product premiumization as manufacturers are focusing on developing baby carriers with ergonomic designs and attractive add-on features. The introduction of innovative features in baby carriers is expected to play major role to drive the market growth during the forecast period.

Increasing Infant Population to Drive Baby Carrier Market Growth in Asia-Pacific

Asia-Pacific is likely to hold significant market share over the forecast period due to growth in infant population in the countries like India and China. Robust economic growth and rising household incomes are expected to increase consumer spending on baby carrier products in the Asia-Pacific region. The practice of baby wearing is becoming more widely adopted in new parents in Asia-Pacific region which is supporting the market growth in the region. In Europe, continuous improvements in product quality along with growing demand for multifunctional and convenient baby carriers, in addition to high numbers of early adopters in the region is influencing the growth of baby carrier market. Moreover, growing operational expansion of key players in African countries is likely to boost the market growth in Africa region during the forecast period.

Key Developments in the Baby Carrier Market

May 2018 - Lalabu Launched Wearabu™. This new product is more focused to simplify the babywearing experience by allowing parents to easily wear their baby on the front or on the back.

September 2017 - Goodbaby international holdings ltd acquired 100% stake in in Oasis Dragon, for amount of USD 360 million. Oasis Dragon Limited designs, develops, and distributes maternity and baby-care products as well as babies and children apparel. The company was incorporated in 2015 and is based in Samoa.

Competitive Landscape of Baby Carrier Market

Major Key Players - Artsana Group, Baby K tan, LLC, Baby Tula LLC, BabyBjörn AB, BabySwede LLCn, Balboa Baby, Blue Box Company, Brevi Srl, Chimparoo, Goodbaby International Holdings Limited, Moby Wrap, Inc. and The ERGO Baby Carrier, Inc, among others.

Reasons to Purchase Baby Carrier Market Research Report

• Analyzing outlook of the market with the recent trends and Porters five forces analysis
• Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
• Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
• Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
• 3-month analyst supports, along with the Market Estimates sheet in excel

Customization of the Baby Carrier Market Research Report

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Frequently Asked Questions

This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
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The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
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