Global Electric Toothbrush Industry Research Report, Growth Trends and Competitive Analysis 2021-2027

This report studies the Electric Toothbrush market, An electric toothbrush is a toothbrush that makes rapid, automatic bristle motions, either back-and-forth oscillation or rotation-oscillation (where the brush head alternates clockwise and counterclockwise rotation), in order to clean teeth. Motions at sonic speeds or below are made by a motor. In the case of ultrasonic toothbrushes, ultrasonic motions are produced by a piezoelectric crystal. A modern electric toothbrush is usually powered by a rechargeable battery charged through inductive charging when the brush sits in the charging base between uses.
Based on end use, the global electric toothbrush market is segmented into adults and children. The adult segment held the largest market share in 2019. Increasing stress levels in adults have led to adoption of unhealthy lifestyle patterns and habits. This has resulted in improper oral health, thereby propelling product demand to address various dental conditions. In addition, some players focus on the children market, with personalized products to meet the kids’ market, like Spinbrush, SEASTAR Corporation and Minimum, etc.
Rise in awareness towards oral hygiene among the young generation and continuous technological advancements in electric toothbrush such as the development of connected electric toothbrush is anticipated to provide lucrative opportunities for the market growth.
Based on the product type, the Rechargeable Electric Toothbrushes are dominating the market, with a share over 75% in volume and 93% in revenue in 2019. In general, the retailed price of the battery powered electric toothbrushes is between 3-8 USD per unit.
Europe in the largest market, has nearly 60% of the market share in 2019, and Asia-Pacific is the second market, with a market share of 26% in 2019, due to the rapid growth in China and Southeast Asia. Europe and United States are dominating the high-end the market. In Europe, driven by Germany, France, Italy, Netherlands and Sweden, due to affordability among high disposable incomes consumers, preference for premium dental care, and the concerted efforts of manufacturers in launching products utilizing advanced technology.
Currently the global market is dominated by few brands like Philips Sonicare, P&G (Oral-B and Crest) and Colgate, etc., especially in the high-end market. More and more Chinese consumer electronics, household appliances and oral care players are entering this market, like Xiaomi, Huawei, TCL, Haier, usmile, Saky, Soocas, Roaman, Flyco, DARLIE, Meizu, Chigo, etc. The market will be more competitive in next few years, especially in the middle and low-end market

In 2020, the global Electric Toothbrush market size was US$ 1639.4 million and is forecast to 2286.3 million US in 2027, growing at a CAGR of 5.7% during the 2021-2027. In this study, 2020 has been considered as the base year and 2021 to 2027 as the forecast period to estimate the market size for Electric Toothbrush.
The market research report offered here is a very useful resource that can help manufacturers, stakeholders, decision-makers, and other market participants to become familiar with every factor impacting the growth of the global Electric Toothbrush market. The analysts authoring the report have closely studied key strategies adopted by top players of the global Electric Toothbrush market. The report includes SWOT, and other market analyses to provide a clear and deep understanding of important aspects of the global Electric Toothbrush market. Readers of the report can become informed about current and future trends of the global Electric Toothbrush market and how they will impact market growth during the forecast period.

By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia Pacific
China
Japan
South Korea
India
Australia
China Taiwan
Indonesia
Thailand
Malaysia
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE

Segment by Type
Rechargeable Toothbrushes
Battery Powered Toothbrushes

Segment by Application
Adults Electric Toothbrush
Children Electric Toothbrush

By Company
Philips Sonicare
P&G (Oral-B and Crest)
Panasonic
Colgate
Wellness Oral Care
Interplak(Conair)
Church & Dwight (Arm & Hammer, Waterpik, Spinbrush)
Lion
Lebond
Ningbo Seago Electric
Risun Technology
SEASTAR Corporation
Minimum
Dretec
JSB Healthcare
Brush Buddies (Soniclean)
SONIC Chic
Brio Product
usmile
Saky
Xiaomi